Senior Growth Marketer (AI, SaaS, B2B Software)

Stringee; Mumbai; On-site; INR 910 - 1,100; Full time

Benefits offered by this job

Performance bonuses

Advancement opportunities

Work environment

Professional training

Learning opportunities

Team activities

Job summary

Cogover, an Agentic Enterprise Platform, seeks a Growth Marketer to own the full-funnel demand engine across paid, organic, email, and ABM campaigns for Indian mid-market and enterprise accounts.

You will craft messaging for COOs, heads of CX, and CTOs, collaborating with Sales to feed a high-intent pipeline and build AI-assisted content systems for scalable growth.

Qualifications

• 3-6 years in B2B SaaS/enterprise growth marketing with Indian mid-market focus.
• Ownership of a measurable pipeline number beyond campaign activity.
• Hands-on with LinkedIn Ads, Google Ads, HubSpot, GA4, and ABM tools.
• Strong copy instincts for persona-specific messaging over feature lists.
• Long, multi-stakeholder enterprise sales cycles; align marketing accordingly.
• Analytical, experiment-driven; fluent in funnel metrics, attribution, CAC/LTV.
• Leverage AI marketing tools for content, ads, research, and reporting.
• Experience in B2B SaaS with BFSI/financial services in India is a plus.

Responsibilities

• Own the full-funnel demand engine: paid, organic, email/outbound, ABM campaigns.
• Build vertical campaigns and messaging by segment for ICPs.
• Translate pain points into landing pages, ad copy, and content for executives.
• Run end-to-end experiments; own CAC, MQL/SQL, pipeline, and CPL by channel.
• Collaborate with Sales to align messaging with lead scoring for high-intent pipelines.
• Develop content and SEO foundations: case studies, playbooks, and thought leadership.
• Own marketing analytics, instrument the funnel, and report drivers of pipeline.

Skills

Growth marketing

Pipeline ownership

LinkedIn Ads

Google Ads

HubSpot / marketing automation

GA4

ABM tools

Copywriting

Analytics & attribution

AI marketing tooling

Tools

LinkedIn Ads

Google Ads

HubSpot

GA4

ABM tool

Job description

Cogover is an Agentic Enterprise Platform that unifies CRM, Call Center, Workflow, and AI in one connected system. It helps businesses build applications tailored to their operations, automate workflows, and use AI agents to carry out tasks across business processes. With AI-assisted app creation and no-code configuration, Cogover brings customer data, communications, and processes together. We help teams in sectors such as stock brokerage, lending, debt collection, and real estate manage sales, service, and operations with less manual work and greater visibility.

Job description

• Own the full-funnel demand engine: paid (LinkedIn, Google), organic, email/outbound enablement, and account-based campaigns targeting our ICP.
• Build vertical-specific campaigns and messaging by segment.
• Translate operational pain (fragmentation, no visibility, SLA breakdown, manual dependency, scaling chaos) into landing pages, ad copy, and content that speaks to COOs, Heads of CX, and CTOs, not generic SaaS fluff.
• Run experiments end-to-end: hypothesis campaign measurement iteration. Own CAC, MQLSQL conversion, pipeline contribution, and CPL by channel.
• Partner closely with Sales to align messaging with the lead-scoring model and feed a qualified, high-intent pipeline (not vanity leads).
• Build the content and SEO foundation: case studies, vertical playbooks, comparison content, and thought leadership on enterprise operations execution.
• Own marketing analytics and attribution, instrument the funnel, and report what's actually driving pipeline.

Requirements

• 3-6 years in B2B SaaS/enterprise tech growth marketing, ideally selling to Indian mid-market and enterprise.
• Demonstrated ownership of a measurable pipeline number, not just campaign activity.
• Hands-on with the modern stack: LinkedIn Ads, Google Ads, HubSpot/marketing automation, GA4, and one ABM tool.
• Strong copy instincts; you can write pain-led, persona-specific messaging and kill generic feature lists.
• Comfortable with long, multi-stakeholder enterprise sales cycles and aligning marketing to them. Cogover by Stringee Growth Marketer B2B SaaS, India Page 1
• Analytical and experiment-driven; fluent in funnel metrics, attribution, and unit economics (CAC, payback, LTV).
• Use AI tools as a force multiplier across content generation, ad/landing-page copy variants, audience research, campaign ops, and analysis- the output and velocity of an AI-native marketer, not 2020-era manual work.
• Build AI-assisted systems, not one-off prompts: repeatable pipelines for content production, lead research/enrichment, and campaign reporting.
• Demonstrated, hands-on use of LLMs and AI marketing tooling in a real role; you can show what you automated and the lift you got.
• Experience in B2B SaaS - ideally to BFSI / financial services in India is a strong advantage.

Remuneration package

• Salary: 1012 LPA. Pay reflects your ability and experience, and we will never pay less than what youre worth.

• Performance bonuses: based on work performance, including annual and holiday bonuses.
• Advancement opportunities: clear paths to Team Leader, Manager and beyond as Cogover scales in India.
• Work environment: a young, dynamic and creative team that supports your development.
• Professional training: continuous improvement of professional skills.
• Learning opportunities: hands‑on exposure to new technology, AI and innovation.
• Employee engagement: hangouts, picnics, team trips and other activities. Working conditions

Working hours

full-time, 9:30 AM to 6:30 PM, with a 1-hour lunch break (1:30 PM 2:30 PM), from Monday to Friday.

Location

Mumbai in‑office.