Senior Graphic Designer

Himalaya Opticals; Kolkata District; On-site; INR 600,000 - 800,000; Full time

Job summary

Himalaya Opticals in Kolkata seeks a design lead to craft visuals for social media, performance marketing, and in-store branding. You will own campaigns for product launches and events while upholding brand consistency and driving conversions.

Lead a team of designers, collaborate with marketing and content teams, and integrate AI tools like Midjourney and Adobe Firefly to speed up concepts and delivery while staying on trend.

Qualifications

• Experience in creating fashion/retail/luxury brand creatives.
• Strong motion graphics and video editing skills.
• Proficiency in typography, color theory, and layout.
• Hands-on experience with AI design tools and workflows (mandatory).

Responsibilities

• Lead the design and execution of creatives for social media, ads, website banners and in-store materials.
• Develop and maintain brand consistency across all channels.
• Collaborate with marketing, content, and performance teams to deliver conversion-focused creatives.
• Conceptualize campaign ideas for product launches, offers, and events.
• Guide and mentor junior designers.
• Leverage AI tools to enhance design efficiency, ideation, and output quality.

Skills

Graphic design

Brand identity

Typography

Layout design

Motion graphics

Video editing

UI/UX basics

AI design workflows

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects

Premiere Pro

Midjourney

Adobe Firefly

ChatGPT

Job description

Role & responsibilities:

• Lead the design and execution of creatives for:
  • Social media (Instagram, Facebook, ads)
  • Performance marketing (Meta & Google Ads)
  • Website banners and landing pages
  • In-store branding (standees, signage, posters)
  • Emailers and WhatsApp creatives
• Develop and maintain brand consistency across all channels
• Collaborate with marketing, content, and performance teams to deliver conversion-focused creatives
• Conceptualize campaign ideas for product launches, offers, and events
• Work on influencer and campaign creatives (reels covers, story templates, etc.)
• Guide and mentor junior designers
• Leverage AI tools to enhance design efficiency, ideation, and output quality
  • Use tools like Midjourney, Adobe Firefly, ChatGPT, and other AI platforms for concept generation, image creation, and faster execution
  • Integrate AI workflows into daily design processes to improve turnaround time and scalability
  • Stay updated with the latest AI design trends and tools

Preferred candidate profile:

• Proficiency in:
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • After Effects / Premiere Pro (preferred)
• Strong understanding of:
  • Typography, color theory, and layout
  • Performance marketing creatives (CTR-focused design)
  • Social media trends and formats
• Hands-on experience with AI design tools and workflows (mandatory)
• Experience in fashion, retail, or luxury/lifestyle brands
• Strong motion graphics and video editing skills
• Basic understanding of UI/UX design
• Experience in creating AI-assisted ad creatives at scale.