Senior Executive School Connect

Adamas University; Barasat; On-site; INR 600,000 - 900,000; Full time

Job summary

Adamas University in Barasat, West Bengal invites applications for a Senior Executive School Connect to lead institutional outreach and build strategic relationships with schools across Kolkata, West Bengal and Eastern India to strengthen the university’s brand and drive undergraduate admissions.

The role acts as the face of Adamas University to school leadership, counselors, students and parents, promoting the 10 multidisciplinary Schools and campus immersion experiences while driving AUAT

Qualifications

• Experience in university-school outreach and partnerships.
• Strong communication with school leaders and counselors.
• Ability to plan events and campus engagement activities.

Responsibilities

• Map and empanel top senior secondary schools across Kolkata, West Bengal and Eastern India regions.
• Build direct relationships with principals, trustees, administrators, and counselors.
• Coordinate career counseling workshops, guest lectures, masterclasses, and principal conclaves.
• Maintain CRM records of school touchpoints, counselor profiles, events and leads.

Job description

The Senior Executive School Connect will lead institutional outreach and build strategic relationships with schools (CBSE, ICSE, WBCHSE, and International Boards) to strengthen Adamas University's brand equity and drive undergraduate admissions pipeline.

This role serves as the face of Adamas University to school leadership, principals, career counselors, students, and parents. The primary focus will be promoting the universitys 10 multidisciplinary Schools of Study (Engineering, Business, Law, Media, Biotechnology, Allied Health, Liberal Arts, Smart Agriculture, etc.), promoting campus immersion experiences at our 120-acre green campus, and driving registrations for the Adamas University Admission Test (AUAT) and career guidance initiatives.

Key Responsibilities

• 1. Institutional Partnerships & Relationship Management
• Map, target, and empanel top senior secondary schools across Kolkata, rest of West Bengal, and key Eastern India regions.
• Build direct, sustainable relationships with School Principals, Trustees, Administrators, and School Counselors.
• Secure permissions for university outreach activities, including career counseling workshops, guest lectures, subject masterclasses, and principal conclaves.

2. Outreach Initiatives & Campus Engagement

• Conceptualize, plan, and execute high-impact school engagement programs:
  • Career Counseling & Aptitude Seminars: Guide Class XI & XII students on higher education choices and emerging career pathways.
  • Campus Immersion Visits: Organize guided visits to the Adamas University 120-acre Barasat campus for high school students and faculty.
  • Competitions & Events: Host regional inter-school debate, science, tech, and cultural fests under the Adamas banner.
• Promote AUAT (Adamas University Admission Test) and national entrance pathways (e.g., Pearson UG exam scores) directly to Class XII students.

3. Strategic Lead Generation & Conversion Support

• Generate high-intent student leads and inquiries for various undergraduate programs across all 10 Schools.
• Track lead conversion rates from school events and coordinate with the Central Admissions Counseling team to ensure timely follow-ups.
• Represent Adamas University at regional educational expos, career fairs, and school summits.

4. Cross-Functional Coordination & CRM Management

• Work closely with academic deans, faculty, and marketing teams to curate engaging workshop content tailored for school audiences.
• Systematically record school touchpoints, counselor profiles, event performance, and lead data into the CRM.
• Track regional competitor activity and prepare monthly ROI reports on school outreach campaigns for senior leadership.