Senior Executive- Performance Media

Zenith USA; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Publicis Media – Zenith is seeking a Performance Marketing professional to execute and optimize Google Ads and Meta Ads campaigns. You will plan media, manage budgets, track performance, and collaborate with planning, strategy, creative and analytics teams.

The role focuses on awareness, consideration, and business outcomes for leading brands, with a strong emphasis on tracking, analytics, and reporting in a fast-paced agency setting.

Qualifications

• 3+ years hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of branding campaigns and digital media planning.
• Experience managing budgets and optimizing campaigns for branding KPIs.
• Familiarity with GA4, GTM, Meta Events Manager and campaign tracking.
• Analytical with Excel/Google Sheets and reporting dashboards.
• Excellent communication and stakeholder management.
• Ability to work in a fast-paced agency environment with multiple clients.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Develop media strategies aligned with branding objectives and various KPIs.
• Manage campaign setup, targeting, bidding, budgets and scheduling.
• Monitor performance daily and optimize using KPIs like CPM, CPC, CTR, Reach.
• Collaborate with planning, strategy, creative and analytics teams.
• Analyze performance, generate insights, and present recommendations.
• Conduct A/B testing for creatives, audiences, placements, and bidding.
• Ensure tracking, conversion measurement, pixels and UTM tagging where applicable.
• Stay updated with platform features and industry trends.
• Maintain campaign documents, pacing reports and post-campaign analysis.

Skills

Google Ads

Meta Ads

Brand campaigns

Budget management

GA4

Google Tag Manager

Meta Events Manager

Campaign tracking

Excel/Sheets

Stakeholder mgmt

Agency experience

Tools

GA4

Google Tag Manager

Meta Events Manager

Campaign tracking

Job description

Company description

Publicis Media – Zenith is looking for a Performance Marketing professional with hands‑on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives. The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
• Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
• Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
• Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
• Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.
• Analyze campaign performance, generate insights, and present actionable recommendations to internal teams and clients.
• Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.
• Ensure implementation of tracking, conversion measurement, pixels, and UTM tagging where applicable.
• Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.
• Maintain campaign documentation, pacing reports, and post-campaign analysis.

Required Skills & Qualifications

• 3+ years of hands‑on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of branding campaigns, digital media planning, and campaign execution.
• Experience managing budgets and optimizing campaigns for branding KPIs.
• Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking.
• Strong analytical skills with proficiency in Excel/Google Sheets and reporting dashboards.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast‑paced agency environment managing multiple client accounts.

Preferred Qualifications

• Experience working in a media agency or digital advertising agency.
• Google Ads and Meta Blueprint certifications are preferred.
• Exposure to DV360, Campaign Manager 360, or other ad tech platforms is an added advantage.
• Experience working with large enterprise or FMCG, Auto, Retail, or BFSI brands is desirable.