Senior Executive - Performance Marketing

Purplle.com; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Purplle in Mumbai is seeking a performance-driven Digital Marketing Executive to plan, execute, and optimize multi-channel campaigns with a strong focus on data and ROI.

You will work across Google Ads, Meta Ads, GA4, and marketing tech to derive insights, scale spend, and drive measurable growth for brands and stakeholders, while staying aligned with the latest AI-enabled marketing trends.

Qualifications

• 2–3 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong working knowledge of Google Ads, Facebook & Instagram Ads Manager, and GA4.
• Experience in handling campaigns with significant spends and scaling performance campaigns efficiently.

Responsibilities

• Strategize, plan, execute, and optimize performance marketing campaigns across channels including Google Ads and Meta Ads.
• Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other KPIs.
• Analyze campaign data to generate actionable, data-driven insights for brands and stakeholders.
• Collaborate with internal teams to align media strategies with business goals.
• Leverage AI tools and marketing technologies to improve campaign efficiency and reporting.

Skills

Performance Marketing

Digital Marketing

Campaign optimization

Tools

Google Ads

Facebook/Instagram Ads Manager

Google Analytics GA4

Google Tag Manager

Job description

Job Description:

Performance Marketing / Digital Marketing

We are looking for a performance-driven and analytically strong Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.

This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.

Key Responsibilities

• Strategize, plan, execute, and optimize performance marketing campaigns across channels including:
• Google Ads
• Meta (Facebook & Instagram) Ads
• Other digital channels/platforms as required
• Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements
• Manage and optimize:
• Conversion-driven campaigns
• Video-led campaigns
• Demand Generation campaigns
• Google Performance Max (PMax) campaigns
• Meta campaigns using ABO and CBO structures at scale
• Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly
• Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders
• Identify market, consumer, and business trends and translate them into campaign opportunities
• Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals
• Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance
• Stay updated with the latest developments in:
• AI-driven marketing
• Digital advertising platforms
• Automation tools
• Attribution and analytics ecosystems
• Conduct A/B testing and experimentation across creatives, audiences, bidding strategies, and funnels
• Ensure accurate tracking, reporting, and campaign measurement through analytics and attribution tools

Required Skills & Qualifications

• 2–3 years of hands-on experience in Performance Marketing / Digital Marketing
• Strong working knowledge of:
• Google Ads
• Facebook & Instagram Ads Manager
• Google Analytics (GA4)
• Google Tag Manager and related tracking tools
• Experience in handling campaigns with significant spends and scaling performance campaigns efficiently
• Strong analytical mindset with the ability to interpret large datasets and derive actionable insights
• Understanding of attribution models, audience segmentation, and conversion funnels
• Familiarity with AI tools and emerging AI applications in digital marketing
• Strong problem-solving and decision-making skills
• Ability to work in a fast-paced, performance-driven environment
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience in D2C, e-commerce, beauty, fashion, or consumer brands
• Exposure to automation tools, dashboards, or marketing tech platforms
• Basic understanding of creative strategy and performance-focused content

What We're Looking For

A self-driven marketer who combines performance thinking with strategic understanding, stays ahead of industry trends, and uses data and AI intelligently to drive business growth.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

Requirements: