Assistant Manager - Growth Marketing &

Purplle.com; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Purplle is seeking a data-driven Assistant Manager – Growth Marketing in Mumbai to own growth initiatives across acquisition, activation, and retention. You will analyze campaigns, optimize CAC/ROAS, and collaborate with Performance Marketing, CRM, Product, and Category teams to drive revenue growth.

The ideal candidate has 1–2 years in Growth Marketing or Marketing Analytics, with experience in a D2C/e-commerce environment and a strong aptitude for turning data into actionable strategies.

Qualifications

• 1–2 years in Growth Marketing, Performance Marketing, or Marketing Analytics.
• Experience in a D2C or e-commerce environment.
• Strong analytical and problem-solving skills.
• MBA/PGDM or Bachelor’s from Tier 1/2 college preferred.

Responsibilities

• Drive growth initiatives across acquisition and retention funnel.
• Analyze customer and channel data to identify opportunities.
• Collaborate with Performance Marketing, CRM, Product, and Business teams.
• Develop dashboards and reports to monitor performance.
• Identify segments and optimize CAC, ROAS, and LTV.
• Present findings to internal stakeholders.

Skills

Growth marketing

Analytics

Performance marketing

Data-driven thinking

Education

MBA / PGDM / Bachelors (Tier 1/2)

Tools

Google Analytics

CRM tools

Data visualization

Job description

Job Description – Assistant Manager, Growth Marketing

Designation: Assistant Manager – Growth Marketing

Experience: 1–2 years

Industry Preference: D2C / E-commerce / Consumer Internet

Education: Tier 1 / Tier 2 colleges preferred

Job Location: Mumbai(Vikhroli)

We are looking for a data-driven Growth Marketing professional who can drive customer acquisition, engagement, and business growth through a combination of marketing strategy, analytics, experimentation, and performance optimization.

The ideal candidate should have hands‑on experience in a D2C or e-commerce environment, a strong understanding of growth marketing levers, and the ability to translate data and consumer insights into actionable business initiatives.

• Drive growth initiatives across the customer acquisition and retention funnel, with a strong focus on business and revenue outcomes.
• Analyze customer, campaign, and channel‑level data to identify growth opportunities and areas of improvement.
• Work closely with Performance Marketing, CRM, Product, Category, and Business teams to execute growth initiatives.
• Track and optimize key metrics such as CAC, ROAS, LTV, conversion rate, retention, repeat rate, and revenue contribution.
• Develop dashboards and reports to monitor business performance and provide actionable insights.
• Identify customer segments and behavioral trends to improve acquisition, activation, engagement, and retention.
• Evaluate marketing channel performance and recommend opportunities for optimization and scale.
• Use data to understand customer journeys and identify drop‑offs and conversion opportunities.
• Support the development and execution of growth strategies based on market trends, customer behavior, and competitive insights.
• Present key findings and recommendations to internal stakeholders in a clear and concise manner.
• 1–2 years of relevant experience in Growth Marketing, Performance Marketing, Marketing Analytics, or a similar role.
• Prior experience with a D2C, e-commerce, consumer‑tech, or digital‑first business is highly preferred.
• Strong understanding of growth marketing fundamentals and customer funnel metrics.
• Strong analytical and problem‑solving skills with the ability to derive insights from data.
• Understanding of digital marketing channels such as Meta, Google, affiliates, CRM, and other acquisition channels.
• Strong business acumen with a curiosity to understand what drives growth and profitability.
• Excellent communication and stakeholder management skills.
• MBA / PGDM / Bachelor’s degree from a Tier 1 or Tier 2 institute preferred.
• Candidates from strong academic backgrounds with demonstrated analytical and problem‑solving capabilities will be preferred.

Ideal Candidate Profile

• 1–2 years | D2C / E-commerce | Growth / Marketing Analytics | Strong analytical skills | Performance marketing understanding | Experimentation mindset | Tier 1/2 college

Key hiring lens

I would prioritize someone who is not purely a Performance Marketing execution profile, but someone who can look at the entire funnel, work with data and identify growth e…

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third‑party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend‑driven, high‑quality beauty essentials.

What sets Purplle apart is its technology driven hyper‑personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behaviour, Purplle ensures a unique, customer‑first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionising the way the nation experiences beauty.