Media Monetisation Intern

Purplle.com; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Purplle.com in Mumbai is seeking a data-driven professional for the Media Monetisation team. You will analyse monetisation performance, derive insights from platform data, manage brand relationships, and drive improvements across advertising and monetisation metrics.

You will collaborate with brands and internal stakeholders to understand requirements, monitor budgets, and provide strategic recommendations to enhance media effectiveness and revenue outcomes.

Responsibilities

• Monitor & analyse key performance metrics including impressions, CPC, revenue, ad-attributed revenue, spend, and ROI-related indicators.
• Track and evaluate revenue generated through various media channels on the platform.
• Identify trends, gaps, opportunities, and performance drivers across brands, categories, and media channels.
• Develop actionable insights to improve monetisation, media efficiency, and overall business performance.

Job description

Position Overview

We are looking for a data-driven and commercially oriented professional to join the Media Monetisation team. The role involves analysing media monetisation performance, deriving actionable insights from platform and revenue data, managing brand relationships, and driving improvements across key advertising and monetisation metrics.

The candidate will work closely with brands and multiple internal stakeholders to understand business requirements, identify performance opportunities, monitor budgets and spends, and provide strategic recommendations to improve media effectiveness and revenue outcomes.

Key Responsibilities

• Media Monetisation & Data Analysis
  • Monitor & analyse key performance metrics including impressions, CPC, revenue, ad-attributed revenue, spend, and ROI-related indicators.
  • Track and evaluate revenue generated through various media channels on the platform.
  • Identify trends, gaps, opportunities, and performance drivers across brands, categories, and media channels.
  • Develop actionable insights to improve monetisation, media efficiency, and overall business performance.
• Brand Management & Strategic Engagement
  • Act as a key point of contact for brands regarding their media strategies, planning, performance and execution.
  • Understand brand objectives and provide data-backed recommendations to improve media outcomes.
  • Address queries and concerns raised by brands and coordinate with relevant internal teams for resolution.
  • Support brands in developing and refining future media plans based on historical performance, trends, and platform insights.
• Budget & Spend Monitoring
  • Conduct daily pacing and performance checks across brand budgets and spends.
  • Proactively highlight any deviation, and potential budget risks to relevant stakeholders and maximise monetisation opportunities.
• Stakeholder Management & Reporting
  • Collaborate with multiple internal and external stakeholders to drive media monetisation objectives.
  • Prepare and share regular performance reports, dashboards, and business insights.
  • Communicate key findings, risks, opportunities, and recommended actions clearly to stakeholders.
  • Work cross-functionally with teams such as Sales, Account Management, Category, Finance, Operations, and other relevant teams.
  • Ensure effective follow-up and closure of action items arising from performance reviews and stakeholder discussions.

Key Skills & Competencies

• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Good understanding of digital funnel, media monetisation, and performance marketing metrics.
• Excellent communication, stakeholder management and presentation skills.
• Ability to manage multiple brands, categories, priorities, and stakeholders simultaneously.
• Commercial mindset with a focus on revenue growth and media efficiency.
• Ability to work in a fast-paced, data-driven environment.

About Company

Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses - FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae - offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.