Manager – Performance / Growth Marketing

Purplle.com; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Purplle is seeking a Manager – Performance / Growth Marketing to drive D2C growth for Juicy Chemistry and Carmesi from Vikhroli, Mumbai. This hands‑on role owns end‑to‑end performance marketing, from planning to revenue growth.

You will lead campaigns across Meta, Google and other channels, optimise ROAS and CAC, and collaborate with Design, Content and Brand teams to scale performance.

Qualifications

• 3–6 years of experience in Performance/Growth Marketing, on agency or brand side.
• Strong hands‑on experience with Meta Ads and Google Ads.
• Experience owning revenue, ROAS and CAC for campaigns.
• Solid understanding of CAC, ROAS, LTV, AOV and attribution funnels.
• Highly analytical with ability to translate data into decisions.
• Good collaboration with creative and brand teams.

Responsibilities

• Plan and manage paid campaigns across Meta, Google and other channels.
• Own monthly and quarterly revenue, CAC and ROAS targets.
• Test and optimise creatives, audiences, bidding strategies and landing pages.
• Track metrics and build a structured testing roadmap.
• Prepare performance reports with insights and next steps.
• Partner with cross‑functional teams to improve the D2C funnel.

Skills

Performance Marketing

Meta Ads

Google Ads

Growth Marketing

Data Analysis

Campaign Management

Stakeholder Management

Tools

Shopify

GA4

Job description

About The Role

We’re looking for a

Location: Vikhroli, Mumbai

Experience: 3–6 years

Type: Full-time, On-site

Brands: Juicy Chemistry & Carmesi

About The Role

We’re looking for a Manager – Performance / Growth Marketing to drive D2C growth for Juicy Chemistry and Carmesi.

This is a hands‑on role for someone who can own performance marketing end‑to‑end — from campaign planning and execution to optimisation, reporting and revenue growth.

What You’ll Do

• Plan and manage paid campaigns across Meta, Google and other performance channels.
• Own monthly and quarterly revenue, CAC and ROAS targets.
• Test and optimise creatives, audiences, bidding strategies, offers and landing pages.
• Track and improve key metrics including CAC, ROAS, LTV, AOV, conversion rate and revenue.
• Analyse campaign performance and identify opportunities to improve efficiency and scale.
• Build and maintain a structured testing roadmap across channels, audiences and creatives.
• Work closely with Design, Content and Brand teams to develop high‑performing campaign assets.
• Manage campaign budgets and optimise media allocation based on performance.
• Prepare regular performance reports with clear insights, recommendations and next steps.
• Partner with cross‑functional teams to improve the overall D2C funnel and customer journey.

Who We’re Looking For

• 3–6 years of experience in Performance Marketing / Growth Marketing, on agency or brand side.
• Strong hands‑on experience with Meta Ads and Google Ads.
• Experience managing campaigns with ownership of revenue, ROAS and customer acquisition.
• Strong understanding of CAC, ROAS, LTV, AOV, attribution and conversion funnels.
• Highly analytical with the ability to turn data into actionable decisions.
• Strong understanding of creative performance and ability to work closely with creative teams.
• Beauty & Personal Care experience preferred; candidates from Fashion, Lifestyle or other consumer brands are welcome.
• Strong communication, ownership and stakeholder management skills.
• Comfortable working in a fast‑paced, high‑growth environment.

Good to Have

• Experience scaling D2C brands.
• Experience with Shopify / e-commerce platforms and GA4.
• Exposure to CRO, landing-page optimisation and experimentation.
• Experience building creative testing frameworks.

What Success Looks Like

• Growth in D2C revenue and new customer acquisition.
• Improved ROAS and CAC efficiency.
• Scalable testing across creatives, audiences and channels.
• Strong data‑backed decision‑making.
• Effective collaboration across Growth, Creative, Content and Brand teams.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences. Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third‑party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend‑driven, high‑quality beauty essentials. What sets Purplle apart is its technology‑driven hyper‑personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer‑first approach. In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionising the way the nation experiences beauty.