Senior Executive, Performance Marketing

Assembly Global; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Assembly is a global brand performance agency seeking a data-driven Paid Media Specialist in Bengaluru to manage end-to-end campaigns across Google Ads, META, TikTok, Snapchat and LinkedIn. You will own day-to-day operations, optimize campaigns for KPIs, and collaborate with internal teams on launches, tracking and reporting.

The role requires strong analytical skills, attention to detail, and the ability to work in a fast-paced environment.

Qualifications

• Strong numerical aptitude and attention to detail.
• Experience in managing paid media campaigns across platforms.
• Ability to work under tight deadlines in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Highly execution-oriented with a strong sense of ownership.

Responsibilities

• Execute and manage paid media campaigns across Google Ads, META, TikTok, Snapchat and LinkedIn.
• Own day-to-day campaign operations including campaign setup, trafficking, QA, budget allocation, pacing and monitoring.
• Conduct regular campaign optimization across audience, bidding, budget, placements, creatives and campaign structure to improve performance against KPIs.
• Monitor campaign performance and proactively identify performance gaps, anomalies and optimization opportunities.
• Prepare daily/weekly/monthly performance reports and dashboards, ensuring accuracy and actionable insights.
• Analyse campaign data to identify trends, performance drivers and areas of improvement.
• Work closely with internal teams on campaign launches, creative requirements, tracking and measurement.
• Manage campaign tracking and measurement using GA4, AppsFlyer or equivalent MMPs.
• Maintain campaign documentation, trackers and media plans with high levels of accuracy.
• Support senior team members with data analysis, forecasting, performance projections and campaign recommendations.
• Ensure campaigns are executed within approved budgets, timelines and platform best practices.

Job description

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence

Overview

• Execute and manage paid media campaigns across -Google Ads, META, TikTok, Snapchat and LinkedIn.
• Own day-to-day campaign operations including campaign setup, trafficking, QA, budget allocation, pacing and monitoring.
• Conduct regular campaign optimization across audience, bidding, budget, placements, creatives and campaign structure to improve performance against KPIs.
• Monitor campaign performance and proactively identify performance gaps, anomalies and optimization opportunities.
• Prepare -daily/weekly/monthly performance reports and dashboards, ensuring accuracy and actionable insights.
• Analyse campaign data to identify trends, performance drivers and areas of improvement.
• Work closely with internal teams on campaign launches, creative requirements, tracking and measurement.
• Manage campaign tracking and measurement using GA4, AppsFlyer or equivalent MMPs.
• Maintain campaign documentation, trackers and media plans with high levels of accuracy.
• Support senior team members with data analysis, forecasting, performance projections and campaign recommendations.
• Ensure campaigns are executed within approved budgets, timelines and platform best practices.

Responsibilities

• Strong attention to detail and numerical aptitude.
• Highly execution-oriented with a strong sense of ownership.
• Comfortable working with large datasets and tight deadlines.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a fast-paced, high-pressure environment.
• Proactive approach to identifying issues rather than waiting for instructions.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and stakeholder management skills.
• Willingness to take ownership of campaign performance and continuously improve execution quality.

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.