Senior Martech Specialist

UNAVAILABLE; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Annual Leave 15

Sick Leave 12

Maternity/Paternity Leave

L&D Budget

Insurance for family

Group Personal Accident

Cross Team Lunch

Rewards & Recognition

Job summary

Assembly is seeking a Digital Analytics Executive to focus on web and app tracking using GA4, Firebase, and MMPs. You will derive actionable insights from digital data to drive strategic decisions across the organization.

The role requires 2–4 years in digital analytics, strong data visualization skills, and the ability to communicate insights to stakeholders. Bengaluru-based position with opportunities for impact and growth.

Qualifications

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• 2–4 years of experience in digital analytics with focus on web and app tracking.
• Strong knowledge of GA4, Firebase, and MMP implementations.
• Experience with analytics tools and data visualization (Tableau, Power BI).

Responsibilities

• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using Firebase and MMPs, optimizing for engagement and conversion tracking.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet evolving business needs.
• Develop and maintain reports and dashboards highlighting GA4, Firebase, and MMP data.

Skills

GA4

Firebase

MMPs

Tableau

Power BI

Data visualization

Analytical skills

Education

Statistics/Data Science/Marketing degree

Tools

GA4

Firebase

MMPs

Job description

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values:Show Up- actively contribute to a space of personal and collective growth;Make Change- embrace obstacles as opportunities, taking intentional steps to drive positive change; andWin Well- approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence

Overview

We are seeking a Digital Analytics Executive with a specialized focus on web and app tracking,particularly experienced in GA4, Firebase, and Mobile Measurement Partners (MMP)implementations. The candidate will be instrumental in leveraging these platforms to deriveactionable insights from digital data, thereby driving strategic decisions across the organization.

Responsibilities

Key Responsibilities:

1. Expertise in Web and App Tracking:
   • Implement and manage web tracking tools, especially GA4, ensuringcomprehensive data collection and accuracy.
   • Oversee app tracking using Firebase and MMPs, optimizing for effective userengagement and conversion tracking.
   • Assist in data layer design, validation, and documentation.
   • Continuously evaluate and improve tracking setups to meet evolving businessneeds.
2. Digital Data Analysis and Reporting:
   • Collect and analyze data from diverse digital platforms, focusing on insightsgained from advanced web and app tracking techniques.
   • Develop and maintain reports and dashboards, highlighting key metrics fromGA4, Firebase, and MMP data.
   • Assist in generating reports and presenting insights to internal teams andclients.
3. Data Quality and Governance:
   • Ensure the highest standards of data quality and accuracy in web and apptracking.
   • Champion data governance policies related to digital tracking.
4. Technology and Innovation:
   • Stay abreast of the latest trends and developments in digital analytics,particularly in GA4, Firebase, and MMP technologies.
   • Recommend and implement innovative solutions to enhance digital tracking andanalytics capabilities.
5. Stakeholder Management:
   • Clearly communicate complex digital analytics concepts and insights tostakeholders.
   • Work closely with different departments to understand their analytics needs andprovide tailored insights based on web and app tracking data.

Required Skills

Requirements:

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web andapp tracking.
• Profound knowledge and hands‑on experience with GA4, Firebase, and MMP implementations.
• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).
• Proven track record in managing digital analytics projects.
• Strong analytical, problem-solving, and communication skills.
• Ability to work collaboratively and effectively in a team environment.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.