Senior Executive - Performance Marketing

Swiggy; Bengaluru; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Swiggy in Bengaluru seeks an experienced Performance Marketing lead to own end-to-end campaigns across Meta, Google, Apple Search Ads, and affiliates. You will combine AI-enabled optimization with data-driven budgeting, oversee creative testing, tracking, and reporting, and partner with internal teams and agencies to drive CPA reductions and retention.

The role requires strong analytical skills, execution ownership, and a proactive embrace of AI tools to keep Swiggy at the forefront of

Qualifications

• Strong analytical mindset with experience using attribution tools such as AppsFlyer.
• Intermediate Excel / data analysis skills.
• Execution ownership across internal and agency stakeholders.
• Willingness to adopt AI tools and automation frameworks.
• 13 years in B2C, consumer tech, e-commerce, or performance marketing.

Responsibilities

• Campaign Execution & Optimization across Meta, Google, Apple Search Ads, Snapchat, affiliates and emerging channels.
• Media Planning & Budgeting to improve CPA, retention and ROI.
• Campaign Operations with agencies and internal teams to launch, monitor and scale campaigns.
• Campaign Structures across feeds, PMax, catalogs and audiences for efficiency at scale.
• Tracking & Reporting through AppsFlyer, dashboards and AI-based workflows.
• Creative & Cohort Optimization to improve CTR, CVR and retention.
• Affiliate & Funnel Hygiene with reporting across TOFU to retention.

Skills

Performance marketing

Analytical ability

Execution ownership

AI adoption

Tools

AppsFlyer

Excel

Job description

Role & responsibilities

1. Campaign Execution & Optimization
   Own execution and optimization across Meta, Google, Apple Search Ads, Snapchat, affiliates, and emerging channels.
2. Media Planning & Budgeting
   Support data-led media planning and budget allocation to improve CPA, retention, and ROI.
3. Campaign Operations
   Work with agencies and internal teams to launch, monitor, and scale acquisition and retargeting campaigns.
4. Campaign Structures
   Build and improve campaign structures across feeds, PMax, catalogs, and audiences for efficiency at scale.
5. Tracking & Reporting
   Track and analyze performance through AppsFlyer, internal dashboards, and AI-based reporting workflows.
6. Creative & Cohort Optimization
   Optimize creatives, messaging, and user cohorts to improve CTR, CVR, and downstream retention.
7. Affiliate & Funnel Hygiene
   Manage affiliate channels with a focus on user quality and fraud control. Maintain reporting rigor across the funnel from TOFU to conversion to retention.

AI & Automation

This is a mandatory focus area for the role.

1. Use AI in Daily Workflows
   Actively use ChatGPT, Claude, Gemini, Smartly, and other GenAI tools for campaign analysis, creative generation/testing, reporting automation, and media planning.
2. Build AI-Led Workflows
   Adopt and build AI-led workflows that reduce manual effort and improve execution speed.
3. Experiment with New Use Cases
   Continuously experiment with new AI tools and scale use cases that drive measurable impact, helping make Instamart one of Indias most AI-first performance marketing teams.

Preferred candidate profile

1. Performance Marketing
   Good understanding of performance channels including Meta, Google, Apple Search Ads, affiliates, and other paid channels.
2. Analytical Ability
   Strong analytical mindset with experience using attribution tools such as AppsFlyer or equivalent. Intermediate Excel / data analysis skills required.
3. Execution Ownership
   Ability to manage internal and agency stakeholders and drive campaign execution end-to-end.
4. AI Adoption
   Familiarity with, or strong willingness to deeply adopt, AI tools and automation frameworks. This is mandatory for the role.
5. Experience
   13 years in B2C, consumer tech, e-commerce, or performance marketing roles.