Performance Marketing Lead

Jumbo; Bengaluru; On-site; INR 1,500,000 - 4,000,000; Full time

Job summary

Jumbo is seeking a seasoned performance marketer to own a ₹1Cr+ monthly budget across Meta, Google, and other paid channels. You will build, launch, and optimize end-to-end campaigns, with a focus on CAC/ROAS modeling and AI-driven creative testing.

You will collaborate with growth and product teams to ensure paid users flow into onboarding and retention programs, scaling commerce acquisition and reactivation across Search, Shopping, and catalog channels.

Qualifications

• 5-9 years in performance marketing; has managed a monthly budget of upwards of ₹50L.
• Experience marketing to vernacular or price-sensitive Indian audiences.
• Deep hands-on expertise in Meta and Google Ads, including commerce-led campaigns such as Shopping/PMax, catalogue ads, and remarketing.

Responsibilities

• Own and manage a ₹1Cr+ monthly performance marketing budget across Meta, Google, and other paid channels.
• Build, launch, and optimize campaigns end-to-end: creative testing, targeting, bid strategy, and budget allocation across channels.
• Own CAC and the economics of paid acquisition end-to-end, from first transaction/delivered order to repeat, LTV, and ROAS; run experiments to improve them continuously.
• Work with the creative team to test and iterate ad creative for vernacular tier 2 and tier 3 cities.
• Build attribution and tracking accurate enough to make real budget calls.
• Partner with growth and product so paid users land in onboarding flows that actually convert and retain.
• Build and scale commerce acquisition and reactivation across Search, Shopping, Performance Max, and catalog.

Skills

Performance marketing

Meta Ads

Google Ads

CAC/ROAS models

Budget ownership

AI creative testing

D2C ecommerce

Verbal vernacular

Tools

GA4

Attribution tools

Job description

Responsibilities:

• Own and manage a ₹1Cr+ monthly performance marketing budget across Meta, Google, and other paid channels.
• Build, launch, and optimize campaigns end-to-end: creative testing, targeting, bid strategy, and budget allocation across channels.
• Own CAC and the economics of paid acquisition end-to-end, from first transaction/delivered order to repeat, LTV, and ROAS; run experiments to improve them continuously.
• Work with the creative team to test and iterate ad creative for vernacular tier 2 and tier 3 cities.
• Build attribution and tracking accurate enough to make real budget calls.
• Partner with growth and product so paid users land in onboarding flows that actually convert and retain.
• Build and scale commerce acquisition and reactivation across Search, Shopping, Performance Max, and catalog.

Requirements:

• 5-9 years in performance marketing; has managed a monthly budget of upwards of ₹50L.
• Experience marketing to vernacular or price-sensitive Indian audiences.
• Deep hands-on expertise in Meta and Google Ads, including commerce-led campaigns such as Shopping/PMax, catalogue ads, and remarketing.
• Strong professional pedigree: a brand-name startup, agency, or company that signals you can be trusted with a real budget.
• Strong with numbers: builds your own CAC/ROAS models, doesn't wait on a data team to tell you if a campaign worked.
• AI-native: uses AI for creative variants, copy testing, and analysis as a default.
• Prior experience in e-commerce, marketplaces, quick commerce, D2C, or another transaction-led consumer business.