Senior Executive - Digital Analytics

Havas Group; Gurugram District; On-site; INR 650,000 - 900,000; Full time

Job summary

PivotRoots in Gurgaon is seeking a Senior Executive - Digital Analytics & CRO with 2-4 years of hands-on experience. You will own CRO experiments, GTM implementations, and data-driven optimization for client campaigns across industries.

You will collaborate with design and engineering teams, work with enterprise tools like VWO/Optimizely, GA4, and heatmaps, and translate insights into actionable recommendations for stakeholders.

Qualifications

• 3–4 years hands-on CRO experience with platforms like VWO or Optimizely.
• Experience in GTM setup, data layer design, GA4 integration.
• Strong HTML/CSS/JS debugging for test variations.
• Familiarity with GA4, Adobe Analytics, heatmapping tools.
• Strong analytical mindset and stakeholder communication.

Responsibilities

• Set up, QA, and launch A/B and multivariate tests.
• Conduct web analytics audits and heatmaps to identify bottlenecks.
• Collaborate with design and development to build experiment variations and present insights.
• Provide reports to clients and internal teams.

Skills

VWO

Optimizely

GTM setup

GA4 integration

HTML/CSS/JS

Web analytics

Data analysis

Tools

GA4

Adobe Analytics

Hotjar

Crazy Egg

MS Clarity

Job description

Agency :

PivotRoots

Job Description :

PivotRoots is looking for a Senior Executive - Digital Analytics & CRO at our Gurgaon office with 2-4 years of experience. The ideal person will maintain delivery excellence, manage operational workload, while handling dual responsibilities across CRO experiment execution and Google Tag Manager (GTM) implementation.

Key Responsibilities:

Conversion Rate Optimization (CRO):

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.

Tag Management & Data Infrastructure:

• Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
• Configure custom event tracking, data layer structures, and analytics setups (GA4).
• Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Client & Campaign Execution:

• Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors).
• Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Key Qualifications & Technical Skills:

• 3–4 years of hands‑on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously. Success in this role hinges on resources’ ability to clearly articulate complex ideas and build strong relationships with stakeholders.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.