Senior Executive/Assistant Manager - E-COMMERCE

Godrej Industries Group; Mumbai; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Childcare benefits

Primary caregiver leave

Secondary caregiver leave

Caregiver travel

Health insurance

Elder care

Flexible work options

Mental wellness

Job summary

Godrej Consumer Products Limited (GCPL) seeks an Ecommerce Marketing professional to bridge marketing and ecommerce sales, owning brand presence on shelf and guiding plans for key accounts.

You will develop shopper insights, plan for priority sub-brands, and lead full-funnel marketing initiatives with KAMs, ensuring effective ROI and strong consumer experience data.

Qualifications

• Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital).
• Significant experience in brand management / shopper marketing.
• Majority of experience in FMCG / Beauty established companies or D2C start-ups.

Responsibilities

• Develop shopper insights & behaviour for GCPL categories.
• Develop e-com shopper marketing plans for priority sub-brands.
• Implement plan via direct execution and influencing other e-com verticals.
• Obsess over shopper & consumer experience data (reviews, conversion, listings issues) and take actions.
• Analyze offtake performance and identify course corrections.
• Represent GCPL to e-com customers, especially in JBP & quarterly plans.
• Input into overall brand LRP/AOP, quarterly plans, launch plans; own e-com AOP for category.
• Coordinate marketing execution; ensure ROI on visibility spends.

Skills

Agile

Ambitious mindset

Consumer & customer obsessed

Data-driven

Organized team player

Education

Graduate/ Postgraduate

Job description

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

Job Requirements

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

www.godrejcp.com

About The Role

Ecommerce is one of the future growth engines for GCPL, growing at 50%+ 4YR CAGR and is expected to be a key driver for new product launches, acquisition of new customer segments, data analytics led shopper understanding and other key brand initiatives.

The Ecommerce Marketing is a pivotal role in ecommerce team, working as conduit between marketing and ecommerce sales team. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.

Key Responsibilities

Shopper understanding and analytics

• Develop deep understanding of shopper insights & behaviour for GCPL categories
• Develop e-com shopper marketing plans for priority sub-brands
• Implement plan via both direct execution and influencing other e-com verticals
• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
• Analyze offtake performance on regular basis and identify course corrections

Category annual planning

• Represent GCPL to e-com customers, especially in JBP & quarterly plans
• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category

Marketing execution coordination

• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
• Jointly plan & execute full funnel activities, along with Key account managers
• Lead replication of the brand IMC on ecommerce media assets
• Ensure tight control on visibility spends deriving maximum ROI from the investments

Education

• Graduate/ Postgraduate from a reputable institute.

Experience

• Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)
• Significant experience in brand management / shopper marketing
• Majority of experience in FMCG / Beauty established companies or D2C start-ups

Key Skills

• Agile able to execute rapidly and effectively in complex environment, strong results orientation
• Bold ambitious mind-set, willing to stretch for outstanding results
• Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
• Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
• Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills

Work Experience

4-6 years

Benefits

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We Are Selfish About Your Wellness

• Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
• Elder care for those who might need to extend support to senior family members
• Preventative healthcare support
• Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
• Uncapped sick leave
• Flexible work options, including remote working and part-time work
• Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

• Structured recognition platforms for individual, team and business-level achievements
• Digital and offline instant recognition platforms.

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

We look forward to meeting you