Senior Executive

Amrit Cement; Kamrup Metropolitan; On-site; INR 400,000 - 650,000; Full time

Job summary

Amrit Cement Limited (ACL) in Guwahati seeks a DIAL Executive to manage influencer onboarding, engagement, and lead generation, coordinating with contractors and field engineers.

You will maintain MIS of calls, activations, issues, and follow-ups, coordinate site visits, and act as the central contact for influencer-related matters under the Influencer Loyalty Program.

Qualifications

• Diploma or B.Tech in Civil engineering or related field.
• Experience in influencer engagement and contractor coordination is preferred.
• Strong communication, calling, and follow-up skills to manage stakeholder interactions.

Responsibilities

• Conduct daily outreach calls with influencers and contractors.
• Identify leads and divert opportunities to field sales in time.
• Engage MC200 contractors through regular calls and follow-ups.
• Capture influencer issues and site visit requirements clearly.
• Coordinate with field officers and engineers for site visits and closure.
• Serve as central contact for influencer-related issues.
• Drive Influencer Loyalty Program engagement and track slab achievements.
• Maintain MIS of calls, leads, activations, issues, and follow-ups.

Skills

Influencer engagement

Contractor engagement

Calling and follow-up skills

Lead identification

Coordination

MIS and data management

Communication

Team collaboration

Education

Diploma/ BTech Civil

Job description

JOB DESCRIPTION

1. Position Details

Designation: DIAL Executive

Reporting To: AVP

Location: Guwahati

Experience: 4-7 years

Qualification: Diploma/ B.tech(Civil)

Department: Techno Marketing

2. Role Purpose

The DIAL Executive is responsible for engaging with influencers, contractors, and other key stakeholders through regular calls and follow-ups. The role focuses on influencer onboarding and activation, lead generation, issue resolution, site visit coordination, and driving engagement under the Influencer Loyalty Program to support business growth and strengthen influencer relationships.

3. Key Responsibilities

• Conduct daily outreach and engagement calls with newly onboarded, potential, active, and inactive influencers.
• Identify potential leads and opportunities through calls and divert them to the field sales team within the defined timeline.
• Engage with MC200 contractors through regular calls and follow-ups.
• Capture influencer issues, queries, and site visit requirements in a structured manner.
• Coordinate with field officers and engineers for site visit requirements and ensure timely closure.
• Act as the central point of contact for influencer-related issues and support.
• Drive engagement under the Influencer Loyalty Program, including follow-ups for slab achievement and closure activities.
• Maintain proper records and MIS of calls, leads, activations, issues, and follow-up activities.

4. Key Result Areas (KRA)

• Influencer outreach and engagement
• New influencer onboarding
• Inactive influencer activation
• Lead generation and timely lead diversion
• MC200 contractor engagement
• Influencer issue resolution and site visit coordination
• Influencer Loyalty Program engagement
• Reporting and MIS compliance

5. Roadmap of Success (First 12 Months)

03 Months: Understanding of DIAL processes, influencer segments, calling process, and reporting requirements.

46 Months: Consistent achievement of calling, onboarding, activation, and lead diversion targets.

79 Months: Improved influencer engagement, issue resolution, and contractor engagement.

1012 Months: Consistent contribution to influencer activation, lead generation, loyalty program engagement, and business growth.

6. Annual Success Plan (FY)

• Achieve defined influencer calling and engagement targets.
• Increase new influencer onboarding and inactive influencer activation.
• Ensure timely identification and diversion of sales leads.
• Strengthen engagement with MC200 contractors and influencers.
• Ensure timely resolution of influencer queries and site visit requirements.
• Improve participation and achievement under the Influencer Loyalty Program.
• Maintain accurate and timely reporting and MIS.

7. Competency Framework

Functional Competencies:

• Influencer and contractor engagement
• Calling and follow-up skills
• Lead identification and coordination
• Basic understanding of sales processes
• MIS and data management

Behavioural Competencies:

• Effective communication and interpersonal skills
• Customer / influencer orientation
• Follow-up and coordination skills
• Problem-solving ability
• High ownership and accountability
• Team collaboration

8. Company Profile

Set up and promoted by first generation entrepreneurs more than a decade ago, Amrit Cement Limited (ACL) today is one of the leading manufacturers of cement with a Pan-India presence and a particularly strong foothold in the North East Indian market.

Website: https://www.amritcement.com/about/company-profile/

Address: 6th Floor, Trinity Tower, 226/1, Acharya Jagadish Chandra Bose Rd, Sreepally Ballygunge Kolkata, West Benga