Assistant Manager

Amrit Cement; Kamrup Metropolitan; On-site; INR 600,000 - 900,000; Full time

Job summary

Amrit Cement seeks an Assistant Manager Sales (Non-Trade) to lead institutional (non-trade) sales across the assigned territory. You will manage government departments, large contractors, project sites, infrastructure firms and corporate buyers to drive sales, revenue and collections while expanding the institutional footprint.

The role requires 5–10 years in institutional/project sales for cement/building materials, and a Graduate/MBA with marketing focus.

Qualifications

• 5–10 years in institutional/project sales, cement/building materials.
• Experience handling government departments, contractors and project sites.
• Strong negotiation and key account management abilities.

Responsibilities

• Drive institutional sales performance and meet monthly, quarterly, and annual targets.
• Identify, map and track major government projects and non-trade opportunities.
• Manage relationships with government departments and institutional buyers.
• Secure product approvals, vendor registrations and project enlistments.
• Build connections with project purchase authorities, contractors and consultants.
• Oversee distributor operations related to institutional sales.
• Lead price negotiations, tender participation, rate finalization and contract closures.
• Ensure timely payment collections and adherence to credit policies.
• Maintain accurate reporting of visits, project updates and sales movement.

Skills

Institutional sales

Govt liaisoning

Key account management

Negotiation skills

Market intelligence

Education

Graduate / MBA in Marketing

Job description

1. Position Details

Designation: Assistant Manager Sales (Non-Trade)
Department: Sales (Institutional / Non-Trade)
Location: As per requirement
Reporting To: Area Sales Manager / Regional Sales Manager
Experience: 5-10 years (Institutional / Project Sales Cement / Building Materials)
Qualification: Graduate / MBA (Marketing preferred)

2. Role Purpose

The role is responsible for leading and expanding institutional (Non-Trade) sales operations within the assigned territory. This includes managing government departments, large contractors, project sites, infrastructure companies and corporate buyers. The position ensures achievement of sales, revenue and collection targets while strengthening key accounts, obtaining product approvals and driving long-term market development.

3. Key Responsibilities / Deliverables

• Drive institutional sales performance and achieve monthly, quarterly, and annual targets.
• Identify, map and track major government projects, infrastructure developments and non-trade opportunities.
• Manage and develop relationships with key institutional customers and government departments (PWD, CPWD, NHAI, MES, Railways, etc.).
• Secure product approvals, vendor registrations and project enlistments.
• Build and maintain strong connection with project purchase authorities, contractors and consultants.
• Oversee and support distributor operations related to institutional sales.
• Lead price negotiations, tender participation, rate finalization and contract closures.
• Ensure exceptional customer servicing and timely supply coordination with logistics and plant teams.
• Monitor market trends, competitor activities and pricing information.
• Ensure timely collection of payments and adhere to company credit policies.
• Maintain accurate reporting of daily visits, project updates and institutional sales movement.

4. Key Result Areas (KRA)

• Institutional Sales Volume & Revenue Achievement
• Approvals & Registrations in Key Government Departments
• Key Account Acquisition & Retention
• Project Mapping & Pipeline Development
• Credit Control & Timely Collections
• Stakeholder Engagement & Customer Satisfaction

5. Roadmap to Success

0-3 Months

• Understand territory, key projects and institutional ecosystem.
• Build rapport with major departments, contractors and influencers.
• Align with internal processes (pricing, logistics, approvals, reporting).

4-6 Months

• Strengthen account penetration and secure repeat business.
• Win approvals in targeted government bodies and strategic projects.
• Stabilize sales growth and ensure credit discipline.

7-12 Months

• Expand institutional project pipeline and customer base.
• Drive profitability improvement and high-value project closures.
• Demonstrate leadership, planning and consistent performance.

6. Annual Success Plan (FY)

• Achieve annual non-trade sales and profitability targets.
• Expand presence across government projects, infrastructure companies and key contractors.
• Strengthen long-term partnerships with high-value institutional clients.
• Build a robust pipeline of ongoing and upcoming projects.
• Improve collection efficiency and reduce credit risks.

7. Competency Framework

Must-Have Competencies

• Strong experience in institutional / project sales (preferably cement).
• Expertise in government department Liaisoning and approval processes.
• Excellent negotiation and key account management skills.
• Strong commercial understanding and market intelligence.

Desired Competencies

• Project mapping and opportunity identification ability.
• Interpersonal and multi-stakeholder relationship management.
• Data-driven approach and analytical problem-solving skills.

Critical Personality Attributes

• High ownership, discipline and accountability.
• Goal-focused, persistent and self-motivated.
• Confident communication and influencing ability.
• Strong coordination and organized approach.

8. Key Interfaces

• ASM / RSM / Zonal Sales Leadership
• Government Departments & Institutional Buyers
• Contractors, Infrastructure Firms & Consultants
• Finance, Logistics, Technical Teams
• Channel Partners supporting institutional supplies

9. Company Profile

Amrit Cement Limited (ACL) is one of Indians leading cement manufacturers with a strong presence in North-East India. ACL has a rapidly growing institutional footprint across government bodies, infrastructure projects and corporate buyers. The company is known for high-quality products, ethical business practices and a strong customer-first approach.