Senior Events Marketing Specialist

Xoxoday; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Xoxoday, a fast-growing marketing technology company, is seeking a Senior Events Marketing Specialist to build awareness and demand across global markets through events and webinars. You will engage target personas and translate engagement into qualified pipeline while collaborating with sales, product, and the broader marketing team.

You will plan field campaigns, manage vendors, and execute end-to-end events.

Qualifications

• 1.3-6 years of experience in offline and digital events marketing, preferably in a SaaS environment.
• Experience supporting marketing initiatives across international markets.
• Strong collaboration skills across sales, product, analytics, and content teams.
• Clear communication and negotiation skills.
• Ability to manage multiple workstreams with attention to detail.

Responsibilities

• Plan and execute field events and webinars aligned to campaign themes
• Identify and manage vendors, negotiate contracts, and coordinate logistics
• Drive end-to-end event execution from concept to post-event follow-up
• Design pre-event and post-event campaigns to generate and nurture leads
• Partner with content and digital teams to promote events across channels
• Develop messaging tailored to target personas and regional context
• Partner with sales to align on target accounts and follow-up strategy
• Work with product and marketing teams to ensure campaign relevance
• Coordinate with agencies and external partners as required
• Track event and webinar performance
• Measure pipeline contribution and overall return on event investments
• Share insights and recommend improvements for future campaigns

Skills

Event marketing

Vendor negotiations

Campaign activation

Cross-functional collaboration

Analytics & reporting

Project management

Job description

About This Role

We're looking for a senior events marketing specialist to help build awareness and demand for Xoxoday across global markets through events and webinars. This role exists to create meaningful engagement with our target personas and translate that engagement into qualified pipeline.

About This Role

We're looking for a senior events marketing specialist to help build awareness and demand for Xoxoday across global markets through events and webinars. This role exists to create meaningful engagement with our target personas and translate that engagement into qualified pipeline.

You'll work closely with sales, product, and the broader marketing team to plan and execute field campaigns that align with our messaging and business priorities. This is an execution-focused role with room to experiment, learn, and improve outcomes over time.

What You'll Do

Field Events & Webinars

• Plan and execute field events and webinars aligned to campaign themes
• Identify and manage vendors, negotiate contracts, and coordinate logistics
• Drive end-to-end event execution from concept to post-event follow-up

Campaign Activation

• Design pre-event and post-event campaigns to generate and nurture leads
• Partner with content and digital teams to promote events across channels
• Develop messaging tailored to target personas and regional context

Cross-Functional Collaboration

• Partner with sales to align on target accounts and follow-up strategy
• Work with product and marketing teams to ensure campaign relevance
• Coordinate with agencies and external partners as required

Performance & Reporting

• Track event and webinar performance
• Measure pipeline contribution and overall return on event investments
• Share insights and recommend improvements for future campaigns

What We're Looking For

1.3-6 years of experience in offline and digital events marketing, preferably in a SaaS environment

• Experience supporting marketing initiatives across international markets
• Strong collaboration skills across sales, product, analytics, and content teams
• Clear communication and negotiation skills
• Ability to manage multiple workstreams with attention to detail

Nice to Have

• Exposure to US or European markets in a similar role

What Makes You a Strong Fit

• Approach marketing with curiosity and a willingness to experiment
• Take ownership of execution and follow through on deliverables
• Communicate clearly across teams and stakeholders
• Stay organized while managing multiple timelines

Why This Role Matters

Events and webinars play a critical role in how we build trust, educate buyers, and create demand. This role directly supports revenue growth by creating structured, measurable engagement with our target audience.

Why Join Us

• Work on global campaigns across diverse markets
• Collaborate with cross-functional teams in a fast-paced environment
• Gain hands-on exposure to end-to-end field marketing
• Contribute to products used by global clients
• Grow your marketing skills through practical ownership and execution