Marketing Specialist

Karix; Mumbai; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

High visibility and ownership

Tremendous growth opportunities

Collaborative and innovative culture

Job summary

A leading telecom and CPaaS company in Mumbai is seeking a proactive Marketing Specialist. In this role, you'll support brand marketing, customer engagement, and content initiatives. Ideal candidates should have 2-4 years of B2B marketing experience and possess strong project management and writing skills. You'll coordinate events, develop marketing collateral, and collaborate with cross-functional teams. Join a dynamic environment to shape impactful marketing programs while ensuring brand presence and engagement.

Qualifications

• 2–4 years of experience in marketing, preferably B2B.
• Ability to manage multiple initiatives and stakeholders.
• Proactive mindset with ownership of responsibilities.

Responsibilities

• Support brand-building initiatives including messaging and campaign planning.
• Coordinate end-to-end planning and execution of events.
• Develop content for emailers, social posts, and marketing collateral.

Skills

Project management

Writing and copy-editing

Brand marketing

Event marketing

Content development

Tools

MS Office

HubSpot

Canva

Job description

Role: Marketing Specialist (Brand | Customer Engagement/Events led Growth | Content)

Team: Marketing

About the Role

We’re looking for a proactive, hands‑on Marketing Specialist to support key marketing initiatives across Brand Marketing, Customer Engagement/Events led growth, and Content. This role is ideal for someone who enjoys owning projects end‑to‑end, collaborating across teams, and building impactful marketing programs that strengthen brand presence and drive engagement and growth.

You’ll work closely with cross‑functional teams (Sales, Product, Leadership, Creative, and Partners) and contribute to executing high‑priority marketing initiatives that elevate Karix’s market positioning.

What You’ll Be Responsible For

Brand Marketing

• Bring in new ideas and support brand‑building initiatives including brand positioning, messaging, and campaign planning.
• Drive consistency and quality across marketing assets by ensuring alignment with brand tone, design principles, and value proposition.
• Execute initiatives to strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility.
• Coordinate creation of high‑quality assets (presentations, one‑pagers, brochures, decks) in collaboration with design and internal teams.
• Conduct competitor and market research to identify brand differentiation opportunities and emerging narratives in CPaaS/conversational engagement.

Customer Engagement & Events led growth

• Support end‑to‑end planning and execution of events: conferences, roundtables, roadshows, partner events, webinars, and internal brand initiatives.
• Coordinate with vendors, internal stakeholders and external partners to ensure seamless delivery.
• Own event marketing assets including invites, event pages, standees, collaterals, speaker decks and post‑event reports.
• Support post‑event outcomes: lead follow‑ups, campaign wrap‑up communication, and performance reporting (engagement, participation, pipeline impact).

Content & Communication

• Develop and refine content for emailers, social posts, event communication, and marketing collateral.
• Translate customer personas and pain points into relevant messaging and narratives.
• Write concept notes, briefs, and campaign messaging tailored to audience segments and business goals.
• Repurpose existing content into multiple formats such as decks, short posts, infographics, and event‑ready material.
• Support content alignment across teams to maintain consistency and quality.

What You Should Have

• 2–4 years of experience in marketing (B2B preferred) with exposure to brand marketing, event marketing, and content.
• Strong project management skills — ability to manage multiple initiatives and stakeholders simultaneously.
• Strong writing and copy‑editing skills with an ability to craft crisp, audience‑centric messaging.
• A proactive, high‑ownership mindset — comfortable taking responsibility and following through.
• Working knowledge of tools like MS Office (PowerPoint, Excel) and marketing platforms like HubSpot, Canva, or similar.

Why Join Us

High Visibility & Ownership: Work on core initiatives that directly shape Karix’s brand and market presence.

Tremendous Growth Opportunities: Be part of a rapidly growing company in the telecom and CPaaS space with strong learning exposure.

• Collaborative & Innovative Culture: Work with a high‑performing team where ideas, speed and experimentation are encouraged.