Marketing Manager

RX Global; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health Insurance

Flexible Working

Paid Time Off

New Baby Gift

Long Service Awards

Job summary

RX Global in India seeks an experienced Marketing Manager to drive growth for our portfolio of shows, define TAM, identify growth opportunities across key industries, and craft audience expansion strategies.

The role involves nurturing relationships with associations, analysts, influencers, media, and industry bodies, while aligning with sales on enablement and ABM plans, and acting as the customer's voice for Insight programs.

Qualifications

• 8–10 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.
• Experience in market analysis, campaign management, and strategic planning.
• Exceptional understanding of marketing principles and audience growth strategies.
• Proven ability to align marketing with sales (ABM).

Responsibilities

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.
• Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies
• Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.
• Working with the Sales team on enablement and ABM plans.
• Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
• Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
• Support budget planning and analysis alongside the Marketing Director. Maintaining ROI and performance reporting with the Campaign Manager & Mops.
• Contributing to the event brand strategy with Marketing Director & Creative Manager and assisting in portfolio PR planning with Marketing Director.

Skills

Market analysis

Campaign management

Strategic planning

Audience growth

Relationship management

ABM planning

Job description

Are you motivated by the opportunity to contribute to diverse elements of marketing?

About our Team

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.

About the Role

The Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

Responsibilities

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.
• Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies
• Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.
• Working with the Sales team on enablement and ABM plans.
• Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
• Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
• Support budget planning and analysis alongside the Marketing Director. Maintaining ROI and performance reporting with the Campaign Manager & Mops.
• Contributing to the event brand strategy with Marketing Director & Creative Manager and assisting in portfolio PR planning with Marketing Director..

Requirements

• At least 8-10 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.
• Experience in market analysis, campaign management, and strategic planning
• Exceptional understanding of marketing principles and audience growth strategies.
• Proficient in establishing market size and identifying growth opportunities.
• Skilled in relationship management with external stakeholders.
• Solid experience in sales alignment and account-based marketing.
• Exceptional communication and analytical skills.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Comprehensive Health Insurance: Covers you, your immediate family, and parents.
• Enhanced Health Insurance Options: Competitive rates negotiated by the company.
• Group Life Insurance: Ensuring financial security for your loved ones.
• Group Accident Insurance: Extra protection for accidental death and permanent disablement.
• Flexible Working Arrangement: Achieve a harmonious work-life balance.
• Employee Assistance Program: Access support for personal and work-related challenges.
• Medical Screening: Your well-being is a top priority.
• Modern Family Benefits: Maternity, paternity, and adoption support.
• Long-Service Awards: Recognizing dedication and commitment.
• New Baby Gift: Celebrating the joy of parenthood.
• Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.

About the Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.