Senior Director - Marketing, Tamil

7018 Jiostar India Private Limited; Chennai; On-site; INR 250,000 - 500,000; Full time

Job summary

JioStar India Private Limited is seeking a senior leader to drive brand integration strategies and digital content development. The role collaborates with creative, sales, production, and product teams to deliver campaigns, grow Tamil-audience engagement, and monetize digital platforms.

Ideal candidate holds an MBA in Marketing with 10–12 years of experience, and has a strong track record in media relations, campaign management, and cross-functional leadership. Chennai-based, on-site role.

Qualifications

• Experience managing media relations and marketing campaigns.
• Management, analysis and growth of social and branding campaigns with measurable results.
• Ability to build and maintain beneficial media relationships for the organization.
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with cultural relevance for Tamil audiences.
• Can read, write and speak Tamil (or any two of the three).

Responsibilities

• Develop and execute brand integration strategies aligned with programming and advertising objectives.
• Collaborate with creative teams to craft branded content solutions.
• Act as liaison between sales, PRS, production teams and product stakeholders.
• Manage relationships with clients and ensure successful delivery of campaigns.
• Monitor integration effectiveness and provide actionable insights for improvement.
• Drive digital-first content to engage audiences across social media and OTT platforms.
• Collaborate with creative teams to align digital content with channel programming.
• Lead efforts to grow digital audiences through campaigns, influencer activations and partnerships.
• Leverage analytics to refine strategies and optimize engagement.
• Identify monetization opportunities across digital platforms (branded campaigns, paid partnerships, advertising).
• Work with sales to pitch and secure digital sponsorships.

Skills

Media relations

Campaign management

Social branding

Project management

Tamil audience

Tamil language

Education

MBA in Marketing

Job description

Key Responsibilities

• Develop and execute brand integration strategies in alignment with programming and advertising objectives.
• Collaborate with creative teams to create innovative branded content solutions.
• Act as a liaison between sales, PRS, production teams, and product stakeholders.
• Manage relationships with clients, ensuring successful delivery campaigns.
• Monitor integration effectiveness and provide actionable insights for improvement.
• Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms.
• Collaborate with creative teams to align digital content with channel programming.
• Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations.
• Leverage analytics to refine strategies and optimize engagement.
• Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising.
• Work closely with the sales team to pitch and secure digital sponsorships.

Skills & Attributes for success

• Experience managing media relations and marketing campaigns required.
• Management, analysis and growth of social and branding campaigns with measured results.
• Ability to build and maintain beneficial media relationships on an organization's behalf.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative mindset with a strong sense of cultural relevance for Tamil audiences.
• Can read, write and speak Tamil (or any 2 out of the three)

Preferred Education & Experience

• MBA in Marketing from a Tier 1 or 2 college
• 10-12 years of relevant experience

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer.

The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work.

The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.