Director - Entertainment Ad Sales, Digital, LCS

Jiostar; Mumbai; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Jiostar is seeking a Director of Entertainment Ad Sales in Mumbai to lead a frontline team and drive revenue across JioHotstar Digital platforms. You will shape GTM strategies, engage with brands and agencies, and deliver customized ad solutions.

You will mentor a small team, collaborate with product and analytics, and push for market-leading campaigns that maximize client value and platform performance.

Qualifications

• Experience in digital media sales and OTT advertising with a strategic mindset.
• Proven ability to forecast pipelines and drive revenue growth.
• Strong client leadership, negotiation and presentation skills.

Responsibilities

• Lead a team of 3–4 frontline sales professionals to hit revenue targets.
• Develop media proposals, pricing strategies and deal negotiations.
• Build trusted relationships with brands, agencies and advertisers.
• Collaborate with product, marketing and analytics for differentiated offerings.
• Mentor teammates; drive performance and capability building.
• Monitor market trends and competitive landscape to refine GTM plans.

Skills

Digital media

OTT advertising

Sales strategy

Forecasting

CRM tools

Performance analytics

Education

Bachelor's degree

MBA

Tools

CRM tools

Job description

Director - Entertainment Ad Sales, Digital, LCS### Director - Entertainment Ad Sales, Digital, LCSApply: Mumbai - Urmi: Full time: Posted Today: JR12546**\\* Job Summary**This role focuses on achieving revenue and growth targets for advertisers in the assigned category. As a Director you will be part of a team of front liners, while building strong relationships with advertisers and agencies, and delivers customized solutions across JioHotstar extensive Digital platforms. The role also expands JioHotstar client base and strengthens its position as the go-to partner for innovative advertising solutions. \\* Key Responsibilities**1. Strategic Leadership & Team Management*** Lead, coach, mentor and evaluate a team of 3–4 frontline sales professionals to drive performance and capability building.* Set clear performance expectations, individual targets, and development plans.* Foster a high-performance, client-centric, and collaborative sales culture focused on excellence and accountability.**2. Revenue Growth & Sales Execution*** Translate business goals into actionable sales strategies to achieve and exceed revenue targets.* Develop and refine frameworks for forecasting, pipeline management, and performance tracking.* Guide the team in preparing compelling media proposals, pitch decks, pricing strategies, and negotiations.**3. Client Leadership & Relationship Management*** Build and sustain trusted relationships with key clients — including brands, agency partners, and strategic advertisers.* Lead high-level client engagements, solution presentations, and deal closures, ensuring exceptional service delivery.* Champion consultative selling that positions JioHotstar’s digital ad solutions as the preferred choice against competition.**4. Go-to-Market (GTM) & Solution Development*** Collaborate closely with product, marketing, analytics, and content teams to shape differentiated digital ad propositions.* Align GTM narratives with market trends, platform capabilities, and advertiser KPIs across verticals such as CPG, BFSI, auto, etc.* Ensure the frontline team is equipped with strong product knowledge, pitch narratives, and competitive insights.**5. Cross-Functional Collaboration*** Partner with internal functions like Ad Ops, Analytics, Product Strategy, and Creative to deliver seamless campaign execution and client satisfaction.* Provide feedback loops from market and client insights to influence product & format roadmap.**6. Market & Competitive Intelligence*** Continuously monitor industry trends, emerging formats (CTV, advanced targeting, custom solutions), and competitive landscape to refine sales strategies.* Coach the team on leveraging these insights to unlock new opportunities and strengthen market positioning.\\* Skills & Attributes for success **Professional Skills*** Deep understanding of the **digital media ecosystem**, OTT advertising landscape, programmatic solutions, and data-driven media planning preferably with CPG category.* Strong proficiency in **sales strategy, forecasting, CRM tools, and performance analytics**.* Capability to translate complex ad products into compelling business value for clients.* Deep understanding of media planning and deployment principles of reach calculation at 1+, 2+, 3+ and so on. **Leadership & Interpersonal*** Excellent people management, mentoring, and conflict resolution skills.* Objection handling* Strong influencing skills with ability to drive alignment and decisions across cross-functional stakeholders.* Exceptional communication, negotiation, and presentation skills. **Behavioural Attributes*** Results-oriented and accountable with a proactive mindset.* High emotional intelligence and client empathy.* Strategic thinker with a bias for action and ability to thrive in a dynamic, fast-moving environment. \\* Preferred Education & Experience **Experience:** Typically 10-12+ years in digital media sales, advertising, or related fields, with at least 3–5 years in a leadership/managerial role. **Education:** Bachelor’s degree in Business, Marketing, Advertising, Communications; MBA preferred.Proven track record of **driving revenue growth, leading sales teams, and managing key accounts in digital/OTT media environments**.\\* About UsPerched firmly at the nucleus of spellbinding content and innovative technology, Jiostar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.### About UsPerched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.