Senior Customer Data Platform (CDP) Consultant

EY; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

EY in Chennai is seeking a Hightouch CDP Consultant/Senior Consultant to design and implement warehouse-native customer data solutions using Hightouch. The role involves activating audiences, creating segments, and enabling real‑time marketing use cases with stakeholders from data and marketing teams.

The successful candidate will work with Snowflake, Databricks, BigQuery, and Redshift, ensuring data quality, governance, and compliant workflows across platforms.

Qualifications

• Bachelor's degree in CS/IT/Engineering or related field.
• 2–6 years of experience in MarTech, CDP, Data Engineering, or marketing technology implementations.
• Experience in Agile delivery environments and collaborating with cross-functional teams.
• Strong SQL skills and proficiency with data modeling concepts.

Responsibilities

• Design, implement, and optimize warehouse-native customer data solutions using Hightouch CDP.
• Configure and administer Hightouch CDP environments and destinations.
• Build audience activation workflows and customer segments for activation.
• Collaborate with data engineering to understand source data and build data models.
• Ensure data quality, governance, and compliance across platforms.
• Support reverse ETL and data integrations with Snowflake, Databricks, and warehouses.
• Partner with marketing teams to translate business requirements into technical solutions.
• Engage stakeholders in discovery workshops and document requirements.

Skills

Hightouch CDP

SQL

APIs

CRM platforms

Marketing platforms

Snowflake

Databricks

BigQuery

Redshift

Identity resolution

Education

Bachelor's degree in Computer Science / IT / Engineering

Tools

Snowflake

Databricks

BigQuery

Redshift

Job description

Position : Hightouch CDP Consultant / Senior Consultant

Experience : 2–6 Years

Role Overview

We are seeking a talented Hightouch CDP Consultant to design, implement, and optimize warehouse‑native customer data solutions using Hightouch. The ideal candidate will work closely with business stakeholders, data engineering teams, and marketing teams to enable audience activation, customer segmentation, identity resolution, and real‑time marketing use cases.

Key Responsibilities

• Hightouch Platform Implementation – Configure and administer Hightouch CDP environments.
• Build and manage audience activation workflows.
• Create customer segments and activation use cases.
• Configure destinations and data syncs across marketing platforms.
• Support Reverse ETL implementations from cloud data warehouses.
• Data Integration & Modeling – Collaborate with data engineering teams to understand source data.
• Build and validate customer data models for activation.
• Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
• Ensure data quality, governance, and compliance requirements are met.
• Troubleshoot sync and audience activation issues.
• Marketing Activation – Enable customer activation across various channels.
• Support use cases including: Customer onboarding, Personalization, Cross-sell/Upsell, Abandoned cart, Loyalty and retention, Customer suppression.
• Partner with marketing teams to translate business requirements into technical solutions.
• Stakeholder Engagement – Participate in discovery workshops.
• Gather and document business and technical requirements.
• Prepare solution design documents and process flows.
• Work with clients and cross‑functional teams throughout project lifecycle.

Required Skills

• Technical Skills – Experience with Hightouch CDP or Reverse ETL platforms.
• Strong SQL skills.
• Experience working with Snowflake, Databricks, BigQuery, Redshift.
• Understanding of customer data models.
• Knowledge of data warehousing concepts.
• Experience with API-based integrations.
• Familiarity with CRM and marketing platforms.
• Marketing Technology Knowledge – Customer Data Platforms (CDP), Customer Segmentation, Audience Activation, Event-based Marketing, Omnichannel Marketing Concepts, Customer Lifecycle Management.

Preferred Skills

• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
• Knowledge of identity resolution concepts.
• Python for data validation and automation.
• Exposure to cloud platforms (AWS, Azure, GCP).

Qualifications

• Bachelor's degree in Computer Science, IT, Engineering, or related field.
• 2–6 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
• Experience working in Agile delivery environments.

EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.