CDP, Audience and Marketing Specialist

DATABEAT; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Keka Technologies Private Limited seeks a CDP & Audience Activation Specialist to translate customer data into actionable audience segments and activate them across marketing platforms. You will collaborate with marketing and CDP teams to drive adoption and measurable value.

The role requires deep expertise in CDP, audience management, and marketing tech, with a focus on data-driven activation across campaigns and channels. US shift timing applies.

Qualifications

• 5+ years in Digital Marketing, CDP or MarTech.
• Experience with audience activation lifecycle.
• Ability to translate business requirements into technical solutions.
• Excellent communication and stakeholder management.

Responsibilities

• Translate objectives into audience segmentation and activation strategies.
• Build and define segments using customer, behavioral, and engagement data.
• Understand end-to-end data → segmentation → activation → measurement.
• Collaborate with CDP/data engineering teams to leverage data for marketing use cases.
• Advise teams on platforms like Hightouch, Amplitude, Piano, Zephr, Airship, Sailthru.
• Evaluate CDP and MarTech ecosystem and suggest improvements.
• Drive CDP adoption across marketing teams with relevant use cases.
• Lead client discussions, workshops, and solution discussions.

Skills

Digital Marketing

CDP Expertise

Audience Segmentation

Audience Activation

MarTech

Stakeholder Mgmt

Communication

Data-driven decisions

Education

Bachelor's/Master's in Marketing, Business, CS or Engineering

Tools

Hightouch

Amplitude

Piano

Zephr

Airship

Sailthru

Segment

Adobe Experience Platform

Job description

We are seeking an experienced CDP & Audience Activation Specialist with strong experience in digital marketing, audience segmentation, customer data, and marketing technology platforms.

The ideal candidate should understand how to translate customer data into meaningful audience segments and activate those audiences across different marketing platforms. The candidate will work closely with marketing teams and the technical CDP team to drive CDP adoption and deliver measurable marketing value.

Technical & Functional Expertise

Customer Data Platforms (CDP), Audience Segmentation & Activation, Digital Marketing, Customer Data & Identity, Hightouch, Amplitude, Piano, Zephr, Airship, Sailthru, Marketing Automation, Audience Analytics, First-Party Data Activation

Key Responsibilities

• Work with marketing teams to understand business objectives and translate them into audience segmentation and activation strategies.
• Build and define audience segments using customer, behavioral, content, and engagement data.
• Understand the end-to-end process from data → segmentation → audience creation → activation → campaign measurement.
• Work with the CDP/data engineering team to understand available data and identify opportunities to leverage it for marketing use cases.
• Support and advise teams on platforms such as Hightouch, Amplitude, Piano, Zephr, Airship, and Sailthru, including their capabilities and limitations.
• Evaluate the existing CDP and MarTech ecosystem and recommend improvements, consolidation, or better ways of using the available tools.
• Drive CDP adoption across marketing teams by identifying relevant use cases and demonstrating the value of customer data.
• Support known and anonymous audience use cases, including audience identifiers and activation approaches.
• Lead client discussions, workshops, presentations, and solution discussions with marketing stakeholders.

Requirements

• 5+ years of experience in Digital Marketing, CDP, Audience Management, MarTech or related fields.
• Strong understanding of audience segmentation, customer data, audience activation, and digital marketing.
• Experience working with one or more CDP, audience, or marketing activation platforms such as Hightouch, Piano, Zephr, Segment, Adobe Experience Platform, or similar.
• Understanding of the complete audience activation lifecycle from segmentation through campaign activation and measurement.
• Experience working with marketing and technical teams to translate business requirements into actionable solutions.
• Strong understanding of marketing objectives, KPIs, customer journeys, and audience strategies.
• Excellent communication, presentation, client-facing, and stakeholder management skills.
• Strong analytical and problem-solving abilities with the capability to recommend practical solutions.
• Bachelor's or Master's degree in Marketing, Business, Computer Science, Engineering, or a related field.

Shift Timings: US - Shift

Information Security & ISO 27001 Compliance

Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.