Senior CRM Automation Consultant

Quess Corp Limited; Bengaluru; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

Quess Corp Limited in Bengaluru seeks an experienced CRM and marketing automation specialist to translate business requirements into scalable Eloqua campaigns and platform solutions. You will partner with markets, business stakeholders and technical teams to drive end-to-end campaigns across regions.

The role involves configuring campaigns, managing data quality, performing testing and reporting, and providing user training.

Qualifications

• 6+ years of experience in CRM, marketing automation or related domains.
• Strong experience with CRM and marketing automation platforms.
• Experience gathering, refining and documenting business requirements.

Responsibilities

• Act as primary contact for markets regarding CRM campaigns and marketing automation activities.
• Gather, challenge and refine business requirements and translate them into system and data requirements.
• Create and manage Change Requests for new requirements and system enhancements.
• Configure and maintain campaigns, segmentations, filters, workflows, emails, landing pages and forms.
• Support CRM and Eloqua data management, field mappings, imports/exports and data quality activities.
• Analyze data structures, integrations and system dependencies.
• Perform testing, validation and campaign reporting.
• Provide user support, trainings and troubleshooting for global markets.
• Support content lifecycle management including asset maintenance, metadata management, reporting and user administration for additional sales platforms.

Skills

CRM

Marketing Automation

Eloqua

Campaign Management

Data Modeling

Stakeholder Management

Requirements Gathering

Analytics

Tools

CRM Platforms

Marketing Automation Platforms

Job description

Act as the key interface between markets, business stakeholders and technical teams, translating business requirements into scalable CRM, campaign and platform solutions.

Responsibilities

• Act as primary contact for markets regarding CRM campaigns and marketing automation activities
• Gather, challenge and refine business requirements and translate them into system and data requirements
• Create and manage Change Requests for new requirements and system enhancements
• Configure and maintain campaigns, segmentations, filters, workflows, emails, landing pages and forms
• Support CRM and Eloqua data management, field mappings, imports/exports and data quality activities
• Analyze data structures, integrations and system dependencies
• Perform testing, validation and campaign reporting
• Provide user support, trainings and troubleshooting for global markets
• Support content lifecycle management including asset maintenance, metadata management, reporting and user administration for additional sales platforms

Required Skills

• 6+ years' experience in CRM, Marketing Automation, Campaign Management or related domains
• Strong experience with CRM and marketing automation platforms
• Experience gathering, refining and documenting business requirements
• Strong understanding of customer data, data models and integrations
• Experience with campaign setup, segmentation, targeting and automation
• Strong stakeholder management, analytical and communication skills
• Independent, structured and solution-oriented working style