Senior Creative Producer

Tonic Worldwide; Mumbai; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

Tonic Worldwide is seeking an experienced Senior Producer to own end-to-end production, from pre- production planning to final delivery. You will supervise shoots, manage budgets, and oversee post-production, ensuring high-quality output aligned with creative briefs.

You will lead a team, build relationships with production houses and directors, and explore AI-driven workflows to push the frontier of video content while delivering on client expectations.

Qualifications

• 6-8 years hands-on experience in end-to-end production (pre- and post-).
• Experience in advertising, films, branded content, or integrated production.
• Solid network across production houses, directors, filmmakers, vendors and industry partners.
• Experience in production planning, budgeting, shoot supervision, vendor negotiations and post-production management.
• Experience creating AI-led video content and understanding AI in real workflows.
• Excellent communication and interpersonal skills with clients, creative teams and stakeholders.
• Proven ability to lead a team, manage multiple projects and take ownership of delivery.
• Strong commercial understanding and problem-solving under pressure.

Responsibilities

• Own end-to-end production from pre-production planning to post-production delivery.
• Run the show with production operations, timelines, budgets and delivery.
• Be on the ground supervising shoots and coordinating with partners.
• Manage production costs, negotiate with vendors, maintain quality within budget.
• Oversee post-production (editing, sound, color, VFX) to meet brief and quality standards.
• Build and maintain relationships with production houses, directors, and crew.
• Lead and mentor the production team, fostering ownership and collaboration.
• Maintain client relationships, manage expectations and align requirements.

Skills

End-to-end production

Advertising production

Leadership

Client relationship management

AI in production

Budgeting & cost control

Vendor negotiations

Strong communication

Job description

Work Mode: Work from Office, 5 days a week

What You'll Be Responsible For:

• Own end-to-end production: Lead the entire production lifecycle, from pre-production planning and budgeting to shoot execution, post-production and final delivery.
• Run the show: Take ownership of production operations, resource planning, timelines, budgets and overall project delivery.
• Be on the ground: Supervise shoots, coordinate with production houses, directors, crew and other partners, and ensure everything runs as planned.
• Get the best out of every budget: Manage production costs, negotiate with vendors and find smart, efficient ways to bring creative ideas to life without compromising on quality.
• Own the final output: Oversee post-production, including editing, sound, colour grading, VFX and finishing, ensuring the final content meets the creative brief and quality standards.
• Build strong industry relationships: Maintain an active network of production houses, directors, filmmakers, crew and other industry partners to bring the right talent and resources to every project.
• Lead and mentor the team: Guide the production team, help them solve problems, build their capabilities and create a culture of ownership and collaboration.
• Work closely with clients: Build and maintain client relationships, communicate clearly, manage expectations and ensure production requirements are aligned at every stage.
• Push the AI frontier: Explore and execute AI-led video films, experiment with emerging tools and workflows, and identify opportunities to integrate AI into production processes.
• Keep raising the bar: Stay on top of developments in advertising, filmmaking, production technology and AI to bring fresh thinking to the way we create content.

What We're Looking For:

• 6 - 8 years of hands-on experience in end-to-end production, covering both pre-production and post-production.
• Strong experience in advertising, films, branded content or an integrated production environment.
• A solid network across production houses, directors, filmmakers, vendors and the wider advertising and film industry.
• Practical experience in production planning, budgeting, shoot supervision, vendor negotiations and post-production management.
• Experience in creating AI-led video content and films, with an understanding of how AI can be used in real production workflows.
• Excellent communication and interpersonal skills. This is non-negotiable. You should be equally comfortable working with clients, creative teams, production partners and senior stakeholders.
• Proven ability to lead a team, manage multiple projects and take complete ownership of delivery.
• Strong commercial understanding, problem-solving skills and the ability to make decisions under pressure.
• A hands-on mindset, an eye for quality and the ability to balance creative ambition with operational realities.

Experience at an advertising agency or a competing integrated agency would be highly preferred, though we're open to meeting strong production professionals from other relevant backgrounds.

The kind of person who'll thrive here: Someone who treats production like their own business. You know the right people, understand what it takes to get a film made, can manage a budget without losing sight of the idea, and don't need someone looking over your shoulder to get things done. You take ownership, back your team, stay curious about what's next in production, and believe that doing great work and having fun along the way aren't mutually exclusive.