Senior Creative (Hybrid)

The Boston Consulting Group GmbH; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

The Boston Consulting Group is seeking a Creative Hybrid (Storyteller) Senior Creative for BCG Design Studios in Bengaluru. You will be the narrative architect translating complex consulting thinking into human, compelling stories across brand manifestos, messaging frameworks, and data-driven reports.

You’ll collaborate with directors, designers, consultants, and clients, shaping ideas from strategy to final delivery.

Qualifications

• Degree in journalism, communications, creative writing, advertising or English, or equivalent experience.

Responsibilities

• Contribute to creative projects end‑to‑end, from brief to final delivery, supporting narrative architecture across disciplines.
• Define the story from complex briefs, find the human through-line, and craft legible, compelling narratives.
• Write brand manifestos, campaign platforms, verbal identity systems, and messaging frameworks as foundational work for other disciplines.
• Translate consulting thinking into client‑facing narratives that land with senior leaders and analysts.
• Collaborate with clients and case teams as a creative and strategic partner across end‑to‑end projects.

Skills

Narrative storytelling

Brand storytelling

Verbal identity

Client collaboration

Strategic thinking

English proficiency

Education

Journalism/Communications/Creative Writing degree

Job description

What You'll Do

You are a narrative architect, a strategic storyteller, and a highly skilled creative. You are the person who reads a complex brief and immediately starts thinking about the human story inside it. As a Creative Hybrid (Storyteller) Senior Creative at BCG Design Studios, you work at the heart of the creative team, alongside directors, designers, consultants, and clients to shape the ideas that make the work matter. Story is your primary craft.

You work across creative projects from strategic platform to final execution, moving fluently between the big narrative idea and the precise, considered word. You are equally comfortable writing a brand manifesto, contributing to a client workshop, or shaping the story arc of a complex data‑driven report. You are driven by creative curiosity, thrive on collaboration, and follow where culture, business, and communication are heading next.

You operate as the studio’s narrative intelligence. You bring a point of view on how BCG and its clients should communicate in a world saturated with AI‑generated content, where human authorship and distinctive voice have never mattered more. You know the frameworks: strategic narrative, brand architecture, data storytelling, verbal identity. But frameworks are the starting line. The judgment to know what the story actually is, and the craft to tell it in a way that moves people, is what makes you valuable here.

You work directly with clients and BCG case teams as a creative and strategic partner. You translate complex consulting thinking into narratives that land with senior leaders, analysts, and the people making real decisions. You work across creative projects end‑to‑end, pulling together design, strategy, and story. The writing is your strength. The craft is your responsibility.

Day to day, you will:

• Contribute to creative projects end‑to‑end, from first brief to final delivery, supporting the narrative architecture that holds the work together across every discipline and touchpoint.
• Define the story before anyone else has words for it. Sit with a complex brief, a dense strategy document, or a data set and find the human through‑line that makes it legible, compelling, and worth someone’s attention.
• Write the things that set the tone for everything else: brand manifestos, campaign platforms, messaging frameworks, verbal identity systems, narrative strategies. The foundational work other disciplines build from.
• Turn BCG’s consulting rigour into stories that move people. Turn research, data, and strategic insight into narrative that earns trust, creates preference, and makes a complex idea feel inevitable.
• Work with AI as a skilled collaborator. Use it to pressure‑test structure, explore ideas, and accelerate production while keeping human authorship, voice, and judgment at the centre of everything that goes out the door.
• Contribute to client‑facing narrative work with confidence. Participate in workshops, support story‑shaping sessions, present creative recommendations, and help clients understand both the story and the reasoning behind it.
• Contribute to the narrative standard across the studio. Share your thinking, offer feedback where it’s useful, and help designers, strategists, and producers understand what strong storytelling looks like.
• Stay ahead of where narrative, brand, and communication are going. Bring a view on what human‑led creativity means in an AI‑saturated world, and incorporate that perspective into the studio before anyone else is asking the question.

What You’ll Bring

• A degree in journalism, communications, creative writing, advertising, English, or a related field. Equivalent experience that demonstrates the same depth of craft and strategic thinking is equally welcome.
• 4 to 7 years working in a creative agency, brand consultancy, in‑house studio, or professional services environment, with a portfolio that shows narrative range, strategic depth, and genuine craft.
• Demonstrated ability to execute creative projects end‑to‑end: the brief, the concept, and the delivery, with growing confidence in client relationships and cross‑disciplinary collaboration.
• A deep portfolio of brand narrative work: manifestos, campaign platforms, verbal identity systems, messaging frameworks, and thought leadership that demonstrates strategic thinking as well as executional excellence.
• Experience working with clients and stakeholders: contributing to workshops, supporting the presentation of recommendations, and executing against creative direction.
• Familiarity with data storytelling and the ability to translate complex research, insight, and quantitative thinking into clear, compelling human narrative.
• A clear point of view on where AI tools are useful in a creative process and where human authorship and judgment are irreplaceable.
• Excellent English language skills; additional languages are an advantage and may be particularly valued in certain locations.

Who You’ll Work With

As part of Design Studios, you will collaborate with global designers and colleagues across BCG to bring design expertise and capabilities to clients as well as internal teams.

Equal Opportunity

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/ expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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