Senior Copywriter - Ahmedabad

Digitayal Consultancy; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Digitayal Consultancy is seeking an experienced Copywriter for the US market and marketing communications to craft clear, persuasive content for websites, campaigns, presentations, and ads. You will develop messaging that reflects product value propositions and resonates with audiences.

Responsibilities include writing website content, landing pages, product pages, collateral, and emails, plus creating hooks and ad copy for testing. Strong English and US-market experience are essential.

Qualifications

• 4to5 years of professional copywriting experience.
• Extensive experience working with US-based companies, brands, or clients is required.
• Proven experience writing website and landing page content.
• Strong experience creating marketing materials, PPT/pitch decks, and advertising copy.
• Excellent command of written and spoken English.
• Strong understanding of B2B and B2C marketing communication.
• Ability to understand products and turn features into compelling value propositions.
• Excellent research, storytelling, and editing skills.
• Strong attention to detail and consistency across communication channels.

Responsibilities

• Write and refine website content, landing pages, product pages, service pages, and CTAs.
• Develop messaging based on target audience, positioning, ICP, and business objectives.
• Create brochures, one-pagers, case studies, sales collateral, email campaigns, and marketing materials.
• Write content and messaging for business presentations, pitch decks, sales decks, and client presentations.
• Write copy for Google, LinkedIn, Meta, and other digital advertising campaigns.
• Create multiple hooks, headlines, descriptions, CTAs, and messaging variations for testing.
• Write in natural, professional US English and understand US business communication and cultural nuances.
• Adapt messaging for different industries, audiences, and decision-makers.
• Collaborate with marketing, design, business development, and leadership teams.

Skills

Copywriting

US market experience

B2B and B2C marketing

Website & landing page copy

Marketing materials & decks

English proficiency

Storytelling & editing

Research skills

Job description

Immediate Joiner Hiring of Copywriter US Market & Marketing Communications

Location: Ahmedabad

Work Mode: Work From Office

Working Days: Monday to Friday

Working Hours: 10:00 AM 7:30 PM

We are looking for an experienced who understands how American businesses communicate and can create clear, persuasive, and commercially strong content for websites, marketing campaigns, presentations, and advertising.

Role Overview

You will create and refine copy across our company and its US-based clients. You should be able to understand a product, its audience, and its value proposition, and turn them into messaging that is clear, compelling, credible, and conversion-focused.

Key Responsibilities

• Write and refine website content, landing pages, product pages, service pages, and CTAs.


• Develop messaging based on target audience, positioning, ICP, and business objectives.


• Create brochures, one-pagers, case studies, sales collateral, email campaigns, and marketing materials.


• Write content and messaging for business presentations, pitch decks, sales decks, and client presentations.


• Write copy for Google, LinkedIn, Meta, and other digital advertising campaigns.


• Create multiple hooks, headlines, descriptions, CTAs, and messaging variations for testing.


• Write in natural, professional US English and understand US business communication and cultural nuances.


• Adapt messaging for different industries, audiences, and decision-makers.


• Collaborate with marketing, design, business development, and leadership teams.

What We're Looking For

• 4to5 years of professional copywriting experience.


• Extensive experience working with US-based companies, brands, or clients is required.


• Proven experience writing website and landing page content.


• Strong experience creating marketing materials, PPT/pitch decks, and advertising copy.


• Excellent command of written and spoken English.


• Strong understanding of B2B and B2C marketing communication.


• Ability to understand products and turn features into compelling value propositions.


• Excellent research, storytelling, and editing skills.


• Strong attention to detail and consistency across communication channels.

The Mindset We Value

• Takes complete ownership of their work.


• Doesn't wait for instructions for every task.


• Asks the right questions before writing.


• Understands the business objective behind the content.


• Proactively suggests improvements and new ideas.


• Works independently while collaborating effectively with the team.


• Cares about the quality of every word not just meeting deadlines.

We're looking for someone who doesn't just write copy, but understands why the copy needs to exist and what it needs to achieve.