Sales Copywriter

Rivulet IQ

Ahmedabad

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

A tech consulting firm in Ahmedabad is seeking an experienced Sales Copywriter to enhance their outbound communication efforts. The ideal candidate will have at least 5 years of experience in copywriting with a focus on B2B sales. You will work closely with sales teams to create compelling messaging and optimize email performance, contributing significantly to engagement and growth strategies. This is a full-time role with working hours from 6 PM to 3 AM IST.

Qualifications

Minimum 5 years of experience in communication strategy or sales copywriting.
Proven success in writing outbound email sequences.
Ability to explain and defend copy choices clearly.

Responsibilities

Write and manage high-performing sales outreach emails.
Collaborate with sales strategists to align copy with campaigns.
Analyze email performance to optimize engagement.

Skills

Sales copywriting

Email marketing

B2B buyer psychology

Communication strategy

Collaboration

Tools

Pipedrive

Missive

Notion

Job description

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We are looking for an experienced Sales Copywriter to join our team and take ownership of outbound communication efforts that drive real engagement. This role is ideal for someone who has a deep understanding of the B2B sales journey and knows how to craft copy that gets results—especially in email outreach, follow-ups, and sales enablement content. You’ll work closely with our sales and strategy teams to build messaging systems that are effective, scalable, and human-centered—designed to increase response rates, accelerate conversations, and support overall growth.

Working hours: 6 PM IST to 3 AM IST

Key Responsibilities

Write and manage high-performing sales outreach emails, including cold emails, follow-ups, re-engagements, and final touchpoints.
Ensure all messaging is clear, relevant, and tailored to the right audience at the right time.
Build and maintain messaging libraries that are easy to scale and customize by tone, lead type, or industry.
Collaborate with sales strategists and account managers to align copy with campaign goals, lead intent, and buyer stage.
Own messaging inside tools like Missive, Pipedrive, Notion, and contribute to workflow consistency.
Analyze email performance and optimize subject lines, personalization, and send timing to increase response rates.
Create and update sales enablement materials such as one-pagers, sales decks, and whitepapers.
Support broader outbound initiatives with input on tone, messaging strategy, and content planning.
Stay current with sales copy trends, B2B buyer behavior, and cold outreach best practices.
Maintain consistency in tone and voice across all sales communication touchpoints.

Desired Skills

Minimum 5 years of experience in communication strategist, sales copywriting, email marketing, or direct response writing
Proven success writing outbound email sequences that convert prospects into conversations
Deep understanding of audience tone, timing, and positioning
Ability to explain and defend your copy choices with clarity
Strong grasp of B2B buyer psychology and how to write across the buyer journey
Proficiency with tools like Pipedrive, Missive, Notion, and other CRM or messaging platforms
Experience writing with clear calls to action that generate real engagement
Organized, collaborative, and comfortable working cross-functionally

Nice to Have

Experience writing for agencies, SaaS, or B2B service companies
Familiarity with A/B testing, cold outreach strategies, and email analytics
Passion for building and scaling repeatable outbound messaging systems
Ability to write sales content beyond email—like one-sheeters, sales decks, and landing page microcopy

Seniority level