We are seeking a Senior / Lead SEO Content Writer who can create high-quality educational content optimised for SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine
Optimisation). The candidate will be responsible for researching academic topics, understanding student needs, and developing user-friendly content that improves
website engagement and visibility.
Job Description - Senior / Lead SEO Content Writer
Responsibilities
- Create high-quality content for K12, CBSE, JEE, NEET, and other academic topics.
- Research information from trusted academic websites, educational portals, and exam-related platforms.
- Write clear, engaging, and easy-to-understand content for students and parents.
- Create and update educational pages, question-answer pages, exam pages, blogs, and informational content.
- Understand students’ pain points and create content that effectively addresses
- Collaborate with the SEO team and create high-quality content based on SEO suggestions and optimisation requirements.
- Optimise content based on SEO, AEO, and GEO best practices.
- Ensure all content follows website formatting, readability, and content guidelines.
- Maintain content accuracy, originality, and proper content flow.
- Ensure content is plagiarism-free and grammatically correct.
- Work across multiple categories, subjects, and educational content types.
- Coordinate with SEO and academic teams for content updates and publishing requirements.
- Ability to work under deadlines and manage multiple content tasks efficiently.
- Be available to support content requirements during important academic events, exam launches, or campaign activities on occasional weekends whenever required.
Required Skills
- Excellent overall writing and communication skills.
- Strong grammar, spelling, and proofreading skills.
- Strong research and information-gathering ability.
- Ability to understand students’ pain points, learning challenges, and search intent.
- Ability to write simple, engaging, and student-friendly content.
- Ability to understand academic topics and rewrite information in an easy-to-understand format.
- Ability to work across multiple categories, subjects, and educational topics.
- Knowledge of SEO, AEO (Answer Engine Optimisation), and GEO (Generative
- Ability to collaborate effectively with SEO and academic teams.
- Basic understanding of website content formatting and structure.
- Strong organisational and time-management skills.
- Ability to manage multiple projects simultaneously.