Content Writer

21K Group; Bengaluru; On-site; INR 350,000 - 500,000; Full time

Job summary

21K Group is seeking experienced content writers to craft SEO-optimized educational content, including blog posts, guides, and website copy across diverse topics.

You will write 1500-5000 word pieces, research educational topics, and conduct keyword-rich optimization while collaborating with the SEO team to meet production targets and stay ahead of education trends.

Qualifications

• Bachelor's degree in English, Journalism, Communications, or related field.
• 2-3 years of professional content writing experience.
• Proven portfolio of published articles (preferably in education, parenting, or related niches).
• Strong understanding of SEO writing principles.
• Excellent research and fact-checking skills.
• Flawless English grammar and writing mechanics.
• Experience with WordPress or content management systems.

Responsibilities

• Write high-quality, SEO-optimized blog posts and articles (1500-5000 words).
• Research and create content on educational topics, parenting, child development, and online learning.
• Conduct keyword research and incorporate target keywords naturally.
• Follow SEO best practices for content structure, headers, and internal linking.
• Write compelling meta titles and descriptions.
• Adapt tone and style for different audiences (parents, students, educators).
• Research and fact-check all information from credible sources.
• Optimize existing content for improved search rankings.
• Collaborate with SEO team on content strategy.
• Meet content deadlines and production targets (target: [X] articles per week).
• Stay updated on education trends and industry news.

Skills

Exceptional writing

Editing

SEO knowledge

Research skills

Time management

Adaptability

Independent work

Education

Bachelor's degree (English/Journalism/Communications)

Tools

WordPress

Content management systems

Job description

We're seeking experienced content writers to create SEO-optimized educational content that ranks well in search engines and provides value to our audience. You'll write blog posts, guides, and website content across various educational topics.

Key Responsibilities

• Write high-quality, SEO-optimized blog posts and articles (1500-5000 words)
• Research and create content on educational topics, parenting, child development, and online learning
• Conduct keyword research and incorporate target keywords naturally
• Follow SEO best practices for content structure, headers, and internal linking
• Write compelling meta titles and descriptions
• Adapt tone and style for different audiences (parents, students, educators)
• Research and fact-check all information from credible sources
• Optimize existing content for improved search rankings
• Collaborate with SEO team on content strategy
• Meet content deadlines and production targets (target: [X] articles per week)
• Stay updated on education trends and industry news

Required Qualifications

• Bachelor's degree in English, Journalism, Communications, or related field
• 2-3 years of professional content writing experience
• Proven portfolio of published articles (preferably in education, parenting, or related niches)
• Strong understanding of SEO writing principles
• Excellent research and fact-checking skills
• Flawless English grammar and writing mechanics
• Experience with WordPress or content management systems

Preferred Qualifications

• Experience writing educational or ed-tech content
• Knowledge of Indian education systems (CBSE, ICSE, Cambridge)
• Familiarity with SEO tools (SEMrush, Ahrefs, Surfer SEO)
• Background in education or teaching

Skills Required

• Exceptional writing and editing skills
• SEO knowledge and optimization
• Research and analytical skills
• Time management and ability to meet deadlines
• Adaptability to different writing styles
• Self-motivation and independent work ethic

• 8-12 articles per month (depending on length and complexity)
• Mix of short-form (800-1200 words) and long-form (2000-3000 words) content