Content Writer

21K School; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

21K School in Bengaluru is seeking experienced content writers to create SEO-optimized educational content, including blog posts, guides, and website copy that ranks in search engines while delivering value to learners.

You will research topics like education, parenting, and online learning, manage deadlines, and collaborate with the SEO team to refine content strategy, while adapting tone for diverse audiences.

Qualifications

• Bachelor's degree in English or related field.
• 2-3 years of professional content writing experience.
• Proven portfolio of published articles in education or related niches.
• Strong understanding of SEO writing principles.
• Excellent research and fact-checking skills.
• Flawless English grammar and writing mechanics.
• Experience with WordPress or content management systems.

Responsibilities

• Write high-quality, SEO-optimized blog posts and articles (1500-5000 words).
• Research and create content on educational topics, parenting, child development, and online learning.
• Conduct keyword research and incorporate target keywords naturally.
• Follow SEO best practices for content structure, headers, and internal linking.
• Write compelling meta titles and descriptions.
• Adapt tone and style for different audiences (parents, students, educators).
• Research and fact-check all information from credible sources.
• Optimize existing content for improved search rankings.
• Collaborate with SEO team on content strategy.
• Meet content deadlines and production targets (target: [X] articles per week).
• Stay updated on education trends and industry news.

Skills

SEO knowledge

Exceptional writing

Research skills

Time management

Education

Bachelor's degree in English

Job description

About The Role

We're seeking experienced content writers to create SEO-optimized educational content that ranks well in search engines and provides value to our audience. You'll write blog posts, guides, and website content across various educational topics.

About The Role

We're seeking experienced content writers to create SEO-optimized educational content that ranks well in search engines and provides value to our audience. You'll write blog posts, guides, and website content across various educational topics.

Key Responsibilities

• Write high-quality, SEO-optimized blog posts and articles (1500-5000 words)
• Research and create content on educational topics, parenting, child development, and online learning
• Conduct keyword research and incorporate target keywords naturally
• Follow SEO best practices for content structure, headers, and internal linking
• Write compelling meta titles and descriptions
• Adapt tone and style for different audiences (parents, students, educators)
• Research and fact-check all information from credible sources
• Optimize existing content for improved search rankings
• Collaborate with SEO team on content strategy
• Meet content deadlines and production targets (target: [X] articles per week)
• Stay updated on education trends and industry news

Required Qualifications

• Bachelor's degree in English, Journalism, Communications, or related field
• 2-3 years of professional content writing experience
• Proven portfolio of published articles (preferably in education, parenting, or related niches)
• Strong understanding of SEO writing principles
• Excellent research and fact-checking skills
• Flawless English grammar and writing mechanics
• Experience with WordPress or content management systems

Preferred Qualifications

• Experience writing educational or ed-tech content
• Knowledge of Indian education systems (CBSE, ICSE, Cambridge)
• Familiarity with SEO tools (SEMrush, Ahrefs, Surfer SEO)
• Background in education or teaching

Skills Required

• Exceptional writing and editing skills
• SEO knowledge and optimization
• Research and analytical skills
• Time management and ability to meet deadlines
• Adaptability to different writing styles
• Self-motivation and independent work ethic

Writing Samples Required

Content Volume Expectation

• 8-12 articles per month (depending on length and complexity)
• Mix of short-form (800-1200 words) and long-form (2000-3000 words) content