Senior Content Marketing Manager

SpotDraft; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

SpotDraft is seeking a Sr. Content Marketing Manager to architect and execute how we communicate across markets. You will blend analytical rigor with editorial craft to turn market trends and customer insights into authoritative content engines, spanning long-form reports and conversion-focused messaging.

You’ll lead data-driven storytelling, create scalable multi-channel campaigns, and elevate SpotDraft’s narrative across social, email, and performance channels with a strong ownership mindset.

Qualifications

• 4–5+ years of content strategy or brand marketing expertise in B2B SaaS or high-growth tech.
• Elite editorial standards; leverage AI as a speed and research multiplier while maintaining strong writing.
• Experience turning raw data and surveys into flagship content assets that drive pipeline.
• Strong distribution thinking across social, email, and performance channels.
• Attention to detail in micro-copy and macro-metrics with growth-focused mindset.

Responsibilities

• High-Impact Content & Data-Driven Storytelling: author flagship reports and deep-dive pieces that set category authority.
• Copywriting & Integrated Campaign Architecture: craft precise copy across landing pages, emails, and social formats.
• Market Intelligence & Editorial Performance: research market shifts and measure narrative impact, SEO, and asset performance.
• Strategic Narrative & Industry Visibility: contribute to long-term roadmap and pursue earned media and thought leadership.

Skills

Content strategy

Brand marketing

B2B SaaS

Editorial crafting

Data-driven storytelling

Job description

About SpotDraft

SpotDraft is on a mission to enable legal and business teams to velocity-bind their growth. Our AI-native contract management platform is fundamentally redefining legal operations — and our brand narrative demands storytelling that is sharp, human, and unmistakable.

We are searching for a Sr. Content Marketing Manager to architect and execute how SpotDraft communicates across markets. In this role, you will bridge analytical rigour with high-caliber editorial craft, transforming primary industry data, customer insights, and emerging market trends into authoritative content engines. The ideal candidate blends deep editorial sensibilities with a quantitative approach to distribution, seamlessly pivoting between long-form flagship reports and sharp, conversion-focused messaging.

What You’ll Do

1. High-Impact Content & Data-Driven Storytelling

• Speakehead our long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority.

• Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks.

• Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences.

2. Copywriting & Integrated Campaign Architecture

• Craft precise, high-converting copy across key digital touchpoints, including landing pages, performance channels, email sequences, and high-engagement social formats.

• Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on core strategic themes like SCALE and Legal AI.

• Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset.

3. Market Intelligence & Editorial Performance

• Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.

• Establish robust measurement frameworks to evaluate narrative performance, leveraging analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets.

• Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation.

4. Strategic Narrative & Industry Visibility

• Contribute to the long-term content roadmap, balancing opportunistic real-time commentary with sustainable evergreen programming.

• Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms to elevate SpotDraft's profile in the SaaS and legal ecosystem.

• Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling.

You’d be a great fit If You:

• Bring 4–5+ years of content strategy or brand marketing expertise within B2B SaaS, developer tooling, or high-growth tech environments.

• Possess elite editorial standards — you leverage AI as a force multiplier for speed and research, but your foundational writing, narrative structuring, and voice are unassailable on their own.

• Display proven experience turning raw data, surveys, and complex customer inputs into flagship content assets that generate pipeline and mindshare.

• Think systemically about distribution — understanding how to atomize one major research piece into dozens of derivative assets across social, email, and performance channels.

• Possess relentless attention to detail across both micro-copy and macro-metrics, balancing linguistic precision with growth indicators (SEO, engagement, attribution).

• Thrives in a high-ownership, cross-functional environment where creative ambition meets execution velocity.

Why SpotDraft?

• World-class peers: Collaborate with a sharp, ambitious team building at the intersection of legal ops and applied AI.

• High-leverage reach: Connect directly with executive stakeholders, top-tier founders, investors, and industry innovators.

• Autonomy & velocity: We value outcomes over bureaucracy — take complete ownership of high-visibility initiatives from day one.

• Bold ambitions: We encourage calculated risk-taking, innovative content formats, and pushing creative boundaries.
  

Our Core Values

• Our business is to delight Customers

• Be Transparent. Be Direct

• Be Audacious

• Outcomes over everything else

• Elevate each other

• Be Passionate. Take Ownership.

• Be 1% better every day
  

All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.