Senior Content Marketer

Ikigai Infotech LLP; Ahmedabad District; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Annual learning budget

Annual pay review

Job summary

Ikigai Infotech LLP is looking for a Senior Content Marketer to lead the content strategy for their cold email platform, Saleshandy. Responsibilities include planning SEO-driven content, managing a content calendar, and collaborations across departments to enhance outreach and engagement.

The ideal candidate should possess 4+ years of content marketing experience, excellent writing skills, and a solid understanding of SEO and analytics tools. A strong focus on delivering results in traffic and conversions is essential.

Qualifications

• 4+ years of content marketing experience, ideally in B2B SaaS.
• Strong writing and editing skills in plain English.
• Good understanding of SEO, keywords, and content funnels.

Responsibilities

• Build and execute the content strategy for Saleshandy.
• Plan SEO-led content around cold email and lead generation.
• Edit drafts and improve content quality.

Skills

Content marketing experience

SEO understanding

Writing and editing

Analytics proficiency

Tools

Ahrefs

Google Search Console

WordPress

Job description

# Senior Content Marketer at Ikigai Infotech LLP (Saleshandy)**Team:** Marketing **Product:** Saleshandy **Location:** Ahmedabad, on-site## **About the role**Saleshandy is a cold email platform used by teams and agencies to run outreach that lands in the inbox and gets replies.We already have strong organic visibility in the cold email and outbound space. Now we want to scale it further with better content strategy, sharper execution, and stronger business impact.As a Senior Content Marketer, you’ll own content as a growth channel. You’ll work on blogs, guides, comparison content, keyword planning, content calendars, content quality, distribution, and performance.Your goal will be to grow qualified traffic, improve signups, drive MQLs, and support pipeline through useful, search-led, and conversion-focused content.## **What you’ll do*** Build and execute the content strategy for Saleshandy.* Plan SEO-led content around cold email, deliverability, outbound sales, lead generation, follow-ups, and sales engagement.* Find keyword gaps, refresh existing blogs, improve rankings, and build topic clusters.* Create and manage content such as blogs, long-form guides, comparison articles, alternatives content, listicles, templates, newsletters, and LinkedIn repurposed posts.* Build and maintain the content calendar.* Create clear briefs and content writing guidelines for writers.* Edit drafts, improve structure, sharpen messaging, and raise content quality.* Work with writers, freelancers, agencies, and internal team members to keep content moving.* Collaborate with SEO, sales, customer success, design, and leadership to turn insights into content ideas.* Support demand gen with content ideas, newsletter topics, webinar angles, nurture content, and repurposed assets.* Use AI tools to speed up research, outlining, editing, repurposing, and reporting without making content generic.* Track content performance and improve what is not working.## **Tools you should be comfortable with**You should know how to use content, SEO, analytics, and workflow tools such as:* Ahrefs, Semrush, or similar SEO tools* Google Search Console* GA4* Mixpanel or similar product analytics tools* CMS tools like WordPress* Basecamp, Slack, Notion, or similar project management tools* AI tools for research, briefs, editing, and repurposing* Optimization or testing tools when neededYou don’t need to know every tool, but you should be comfortable using data and tools to make better content decisions.## **What we’re looking for*** 4+ years of content marketing experience, ideally in B2B SaaS* Strong writing and editing skills in plain English* Good understanding of SEO, keywords, search intent, and content funnels* Experience with blogs, guides, comparison articles, and educational content* Ability to turn technical topics into simple, useful content* Experience working with writers, freelancers, agencies, or content teams* Strong content calendar and briefing skills* Comfort with analytics, reporting, and growth metrics* Ability to work with stakeholders across teams* Practical understanding of AI in content workflows* Strong ownership and goal-focused execution## **You’ll do well here if*** You can turn a business goal into a clear content plan.* You care about quality, but you also know how to ship.* You can work with writers, manage feedback, collaborate with stakeholders, and keep content moving.* You stay focused on outcomes: traffic, rankings, signups, MQLs, and pipeline.## **Bonus points*** You’ve worked on a sales, outbound, email, CRM, or marketing SaaS product* You understand cold email, deliverability, or lead generation* You’ve scaled an organic channel before* You’ve worked on comparison or alternative content* You’ve supported demand gen through blogs, newsletters, webinars, or repurposed content## **What success looks like*** Stronger rankings for high-intent keywords* More qualified organic traffic* Better performance from existing blogs* More signups, MQLs, and pipeline from content* Stronger comparison and educational content* Better content briefs, workflows, and writer output* Stronger distribution through newsletters, LinkedIn, and demand gen assets## **What you get*** Real ownership of an important growth channel* A strong organic foundation to scale* Result-oriented work environment with no micromanagement* Annual learning budget* Health insurance* Annual pay review* Competitive pay based on skills and impact* Annual team retreats* Tools and tech needed to do your best work