Product Marketing Associate

Ikigai Infotech LLP; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Ikigai Infotech LLP, via TrulyInbox, seeks a Product Marketing Manager who connects product, customers, and growth. You will translate features into clear customer benefits and craft messaging frameworks for different segments.

You will own launches, create release notes and campaigns, and collaborate with Product and Customer Success to drive adoption of new features.

Qualifications

• 1–5 years of experience in Product Marketing, Growth Marketing, Content Marketing, or related SaaS role.
• Excellent written and verbal communication skills.
• Strong content creation and storytelling abilities.
• Experience managing product launches and customer communication.
• Ability to understand technical products and simplify them for customers.
• Analytical mindset with the ability to make data-driven decisions.
• Familiarity with tools such as HubSpot, Google Analytics, Mixpanel, Canva, Figma, Notion, or similar platforms.

Responsibilities

• Own and refine product positioning, messaging, and value propositions.
• Translate technical features into clear customer benefits.
• Develop messaging frameworks for different customer segments.
• Plan and execute feature launches and product announcements.
• Create release notes, launch assets, email campaigns, and in-app communications.
• Collaborate with Product and Customer Success teams to drive adoption of new features.
• Create customer-facing content including guides, blogs, case studies, webinars, tutorials, and knowledge base articles.
• Improve onboarding and activation through educational content.
• Build resources that help customers achieve better deliverability outcomes.
• Manage product-related communication across social media, email, communities, and other marketing channels.
• Engage with relevant communities and industry groups to increase brand awareness.
• Support inbound growth initiatives through content and customer advocacy.
• Conduct customer interviews and gather feedback.
• Analyze competitors, market trends, and customer behavior.
• Identify opportunities to improve product adoption, retention, and positioning.
• Create sales collateral, battle cards, one-pagers, presentations, and customer success stories.
• Support the sales team with product education and competitive intelligence.

Skills

Written communication

Verbal communication

Content creation

Storytelling

Product launches

Customer communication

Technical simplification

Analytical mindset

Data-driven decisions

HubSpot

Google Analytics

Mixpanel

Canva

Figma

Notion

Tools

HubSpot

Google Analytics

Mixpanel

Canva

Figma

Notion

Job description

# Product Marketing Associate (TrulyInbox) at Ikigai Infotech LLP (Saleshandy)## **About TrulyInbox**TrulyInbox is an email deliverability platform that helps businesses improve and maintain inbox placement through automated email warm-up and reputation management. We work with agencies, SaaS companies, outbound sales teams, and businesses that rely on email as a growth channel.**Role Overview**We are looking for a Product Marketing Manager who can connect product, customers, and growth. You will be responsible for crafting product messaging, driving feature adoption, educating customers, and supporting growth initiatives through content, campaigns, and community engagement.**Key Responsibilities**### **Product Positioning & Messaging*** Own and refine product positioning, messaging, and value propositions.* Translate technical features into clear customer benefits.* Develop messaging frameworks for different customer segments.### **Product Launches & Communication*** Plan and execute feature launches and product announcements.* Create release notes, launch assets, email campaigns, and in-app communications.* Collaborate with Product and Customer Success teams to drive adoption of new features.### **Customer Education & Content*** Create customer-facing content including guides, blogs, case studies, webinars, tutorials, and knowledge base articles.* Improve onboarding and activation through educational content.* Build resources that help customers achieve better deliverability outcomes.### **Growth & Community*** Manage product-related communication across social media, email, communities, and other marketing channels.* Engage with relevant communities and industry groups to increase brand awareness.* Support inbound growth initiatives through content and customer advocacy.### **Market & Customer Research*** Conduct customer interviews and gather feedback.* Analyze competitors, market trends, and customer behavior.* Identify opportunities to improve product adoption, retention, and positioning.### **Sales Enablement*** Create sales collateral, battle cards, one-pagers, presentations, and customer success stories.* Support the sales team with product education and competitive intelligence.**Requirements*** 1–5 years of experience in Product Marketing, Growth Marketing, Content Marketing, or a related SaaS role.* Excellent written and verbal communication skills.* Strong content creation and storytelling abilities.* Experience managing product launches and customer communication.* Ability to understand technical products and simplify them for customers.* Analytical mindset with the ability to make data-driven decisions.* Familiarity with tools such as HubSpot, Google Analytics, Mixpanel, Canva, Figma, Notion, or similar platforms.**What We’re Looking For*** Strong ownership and execution skills.* Customer-first mindset.* Curiosity and willingness to learn quickly.* Ability to thrive in a fast-paced startup environment.* Someone who enjoys building systems, processes, and content from scratch.**Success Metrics**In the first 6 months, success will be measured by:* Improved feature adoption and customer engagement.* Increased customer education and product awareness.* Consistent product launch and communication processes.* Growth in organic reach, community engagement, and inbound opportunities.* Strong collaboration across Product, Growth, Sales, and Customer Success teams.**Why Join TrulyInbox?*** Work directly with leadership and influence product growth.* High ownership and visibility.* Opportunity to build and scale marketing functions from the ground up.* Fast-growing SaaS product serving customers globally.