Senior Consultant

ADA; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

ADA is seeking an experienced MarTech pre-sales professional to join the Sales & Regional Pre-Sales Support team in Bengaluru. You will lead customer discovery, craft solution designs using CDP, Marketing Automation and Active Content, and deliver impactful product demonstrations and POCs.

Collaboration with regional sales, offshore teams, and product marketing is essential. Ideal candidates have 5–7 years in MarTech pre-sales or related roles, with hands-on experience across platforms like

Qualifications

• 5–7 years of experience in MarTech pre-sales or related customer-facing tech roles.
• Experience with CDP, Marketing Automation and Active Content.
• Strong communication and customer-facing skills.
• Ability to explain complex concepts to both business and technical audiences.

Responsibilities

• Conduct customer discovery sessions, solution workshops, and technical presentations.
• Translate customer requirements into solution designs using CDP, Marketing Automation and Active Content.
• Build and deliver compelling product demonstrations and POCs.
• Support RFP/RFI responses and pilot initiatives.
• Collaborate with regional sales, offshore pre-sales, product teams and marketing.

Skills

MarTech pre-sales

Solution consulting

REST APIs

Prototypes & demos

Presentation skills

Cross-functional

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

MoEngage

Job description

About ADA

ADA is the Data and AI Experience Company. We work with global enterprises to build data and AI powered experiences where every decision runs on real‑time intelligence and every interaction earns trust. That's how businesses scale, stay ahead, and deliver measurable outcomes.

Our mission is ambitious: to create the world’s most intelligent growth platform for every client we serve. With over 1500+ customers across Retail, Food and Beverage, CPG, Telecommunications, Financial Services, Healthcare and Automotive, we operate in 35 markets around the world

Sales & Regional Pre-Sales Support

• Partner closely with sales teams and extended global pre‑sales teams to advance opportunities for CDP, Marketing Automation and Active Content.
• Work closely with North America pre‑Sales team to extend pre‑sales capacity, coordinate responses and build custom demonstrations
• Serve as a key pre‑sales resource for the Asia sales organization, supporting customer discovery, solution development, presentations & demonstrations
• Actively participate in RFP/RFI responses and POCs, supporting solution design and demonstrations
• Develop reusable solution assets, demos, use cases and industry‑specific presentations that can be leveraged by regional and offshore sales/pre‑sales teams.
• Work closely with regional Sales teams, offshore Pre‑Sales, Product Management, Engineering and Product Marketing

Customer & Solution Engagement

• Conduct customer discovery sessions, solution workshops, product demonstrations and technical presentations.
• Understand customer business requirements and translate them into solution designs using RCDP, Marketing Automation and Active Content.
• Be hands‑on and comfortable working across CDP, Marketing Automation and Active Content platforms to build and deliver compelling, engaging and use‑case‑driven product demonstrations
• Support POCs and pilots, including defining use cases, solution scope, success criteria and demonstrations of business value.
• Strong technical understanding of modern integration technologies, including REST APIs/web services, data ingestion, webhooks, real‑time events and MarTech integrations.
• Working knowledge of front‑end technologies such as HTML and JavaScript, with the ability to rapidly build prototypes and proof‑of‑concepts using APIs, developer tools and AI‑assisted coding ("vibe coding")
• Collaborate closely with Product Management and Product Marketing to conduct market research, competitive insights and opportunity analysis
• Stay current on the CDP, Marketing Automation, Personalization and MarTech ecosystem, including competitive platforms and emerging AI capabilities.
• 5–7 years of experience in MarTech pre‑sales, solution consulting, sales engineering or a related customer‑facing technical role.
• Experience with CDP, Marketing Automation tools or campaign execution tools
• Strong understanding of email marketing, mobile marketing, SMS, push notifications, customer journeys and omnichannel campaign execution.
• Experience working with any of the platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, MoEngage, Clevertap, Iterable, Klaviyo, Bloomreach or similar platforms.
• Good understanding of customer data, segmentation, identity resolution, audience creation, personalization and activation.
• Ability to understand technical architecture and explain complex concepts to both business and technical audiences.
• Strong presentation and product demonstration skills.
• Experience developing solution proposals, RFP/RFI responses, technical presentations, POCs.
• Proven ability to work effectively with regional Sales teams and distributed/offshore Pre‑Sales teams.
• Comfortable working across multiple geographies, time zones and cross‑functional teams.
• Strong communication and customer‑facing skills.

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