Senior Community Manager (D2C) / Brand Community Manager

Adecco India; Gurugram District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Adecco India is seeking an experienced Senior Community Manager to build, engage and grow a large women-focused consumer community across India. You will drive participation, engagement and retention and develop community leaders.

The ideal candidate should have hands-on experience in community building, membership programs, events and ambassador programs or community-led growth, with strong storytelling and data-driven approaches.

Qualifications

• 3-6+ years of experience in Community Management, Community Building, Consumer Communities, Membership Programs, Events or Community-led Growth.

Responsibilities

• Manage and grow existing community groups and member networks across India.
• Develop strategies to increase member participation, engagement and retention.
• Plan and execute weekly community conversations, challenges, expert sessions, workshops and engagement activities.
• Build meaningful community rituals that encourage regular member participation.
• Identify highly engaged members and develop State and City Community Leaders.
• Design and manage ambassador/member-leader programs.
• Build strong relationships with community members and understand their needs, interests and feedback.
• Organize city meetups, wellness events, workshops and retreats.
• Develop referral initiatives that encourage existing members to bring new members into the community.
• Create initiatives that encourage members to connect with and support one another.
• Capture member stories, experiences, feedback and insights and share relevant insights with internal teams.
• Work closely with content, health, marketing and brand teams to strengthen the overall community experience.

Skills

Community Management

Community Building

Events

Ambassador Programs

WhatsApp

Retention Strategies

Tools

WhatsApp

Job description

Position: Senior Community Manager / Brand Community Manager

Location: Gurugram
Experience: 3-6+ Years
Industry: D2C / Health & Wellness / Consumer / Lifestyle
Employment Type: Full-time

Role Overview

We are looking for an experienced Community Manager to build, engage and grow a large women-focused consumer community across India.

The role will focus on increasing member participation, engagement and retention, developing community leaders and ambassadors, creating meaningful member-to-member connections, and taking the community from online interactions to real-world experiences.

The ideal candidate should have hands-on experience in community building, consumer communities, membership programs, events, ambassador programs or community-led growth.

Key Responsibilities

• Manage and grow existing community groups and member networks across India.
• Develop strategies to increase member participation, engagement and retention.
• Plan and execute weekly community conversations, challenges, expert sessions, workshops and engagement activities.
• Build meaningful community rituals that encourage regular member participation.
• Identify highly engaged members and develop State and City Community Leaders.
• Design and manage ambassador/member-leader programs.
• Build strong relationships with community members and understand their needs, interests and feedback.
• Organize city meetups, wellness events, workshops and retreats.
• Develop referral initiatives that encourage existing members to bring new members into the community.
• Create initiatives that encourage members to connect with and support one another.
• Capture member stories, experiences, feedback and insights and share relevant insights with internal teams.
• Work closely with content, health, marketing and brand teams to strengthen the overall community experience.
• Monitor community conversations and ensure a positive, inclusive and engaging environment.
• Track community data and continuously improve engagement and retention strategies.
• Develop initiatives that move the community beyond online interaction into meaningful offline connections.

Key Performance Indicators

• Community member growth
• Weekly Active Members and Monthly Active Members
• Member engagement and participation rate
• 30-day and 90-day member retention
• Member referral rate
• Number of active State/City Community Leaders
• Number of active community ambassadors
• Number and attendance of offline meetups and events
• Repeat event participation
• Member satisfaction / NPS
• Community activity and participation trends

Required Skills & Experience

• 3-6+ years of experience in Community Management, Community Building, Consumer Communities, Membership Programs, Events or Community-led Growth.
• Hands-on experience managing online communities and member groups.
• Strong understanding of WhatsApp communities/groups and other community platforms.
• Experience creating engagement initiatives that encourage genuine participation rather than promotional communication.
• Experience developing ambassador, referral, member-leader or community champion programs.
• Strong relationship-building and interpersonal skills.
• Experience organizing offline events, meetups, workshops or community experiences.
• Ability to identify highly engaged members and convert them into community leaders or ambassadors.
• Strong communication and storytelling skills.
• Data-oriented approach with the ability to track and improve community engagement and retention.
• Ability to work independently and take complete ownership of community initiatives.