Senior Category Manager–South Business

AppsForBharat; Bengaluru; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

AppsForBharat in Bengaluru seeks a Senior Category Manager–South to own the South business P&L, build a region-specific puja catalog, and set pricing strategies. You will partner with calendar owner, marketing, product, and retention teams to translate regional rituals into compelling offerings.

This entrepreneurial role offers significant ownership to shape category strategy and drive revenue growth, with opportunities to scale the business from the ground up and impact app orders and customer

Qualifications

• Category management experience with end-to-end ownership of commercial outcomes
• Strong ability to make decisions on pricing, assortment, margins, promotions, and growth
• Entrepreneurial mindset with comfort building from the ground up and ownership
• Analytical thinking to interpret metrics and turn insights into growth plans
• Customer-centricity with understanding of regional needs and rituals
• Execution excellence across cross-functional teams and priorities
• Curiosity to learn South Indian rituals and regional nuances

Responsibilities

• Own end-to-end P&L for the South business, driving revenue growth and profitability.
• Define goals, KPIs, and category-level growth plans.
• Identify opportunities to improve margins, increase AOV, and drive repeat purchases.
• Track performance and take data-backed decisions to improve outcomes.
• Build and scale a differentiated South puja catalog based on regional needs.
• Define product assortment, SKUs, bundles, and offerings for key rituals and festivals.
• Identify underserved segments and new category opportunities.
• Evaluate feasibility, availability, and readiness before launches.
• Continuously refine the catalog based on demand and trends.
• Define pricing strategies, run experiments, and monitor profitability.
• Develop bundling, upselling, and cross-selling strategies.
• Drive growth of app orders through discovery, merchandising, and conversion efforts.
• Collaborate with puja calendar owner, marketing, product, and retention teams.
• Translate ritual calendars into offerings and campaigns.
• Understand regional customer preferences to improve category proposition.
• Partner with marketing, creative, and product for festival-driven campaigns.
• Ensure timely execution and alignment across stakeholders and priorities.
• Take ownership of outcomes in a fast-paced environment

Skills

Category management

Commercial acumen

Entrepreneurial mindset

Analytical thinking

Customer-centricity

Execution excellence

Learning agility

Job description

Senior Category Manager–South

Business

Location: Bengaluru | Company: AppsForBharat (Sri Mandir)

About AppsForBharat

At AppsForBharat, we are building Sri Mandir, a platform that helps millions of devotees connect with their faith through technology. Our v ision is to make religious and spiritual experiences more accessible by combining deep cultural understanding with innovative digital experiences.

We are looking for a Senior Category Manager – South Business to build and scale our

South-focused puja business. This is an entrepreneurial role for someone who can own business outcomes end-to-end, make sharp commercial decisions, and build a differentiated category by understanding customer needs, rituals, product assortment, and pricing.

The Role

As the Senior Category Manager, you will own the South business P&L and drive its growth by building a relevant product catalog, defining pricing strategies, identifying new business opportunities, and improving app orders and customer conversion.

You will work closely with the puja calendar owner, marketing, creative, product, and retention teams, to translate regional rituals, festivals, and customer insights into commercially successful offerings.

This role offers the opportunity to build and scale a business from the ground up, with significant ownership and the ability to shape category strategy.

Key Responsibilities

Business & P&L Ownership

• Own the end-to-end P&L for the South business, driving revenue growth, profitability, and sustainable business performance.
• Define business goals, key performance indicators, and category-level growth plans.
• Identify opportunities to improve margins, increase average order value (AOV), and drive repeat purchases.
• Track business performance, identify gaps, and take data-backed decisions to improve outcomes.

Category Strategy & Catalog Development

• Build and scale a differentiated South-focused puja catalog based on regional customer needs, rituals, and preferences.
• Define product assortment, SKUs, bundles, and offerings for key rituals, festivals, and everyday devotional needs.
• Identify underserved customer segments and new category opportunities.
• Work with relevant teams to evaluate product feasibility, availability, and operational readiness before launching new offerings.
• Continuously refine the catalog based on customer demand, sales performance, and emerging opportunities.

Pricing & Commercial Strategy

• Define pricing strategies for new and existing offerings, balancing customer value, competitiveness, and profitability.
• Run pricing experiments to understand customer willingness to pay and improve conversion.
• Evaluate product-level economics, margins, discounts, and promotional effectiveness.
• Develop strategies for bundling, upselling, and cross-selling to improve revenue per order.

Growth & App Order Expansion

• Drive growth in South business orders through relevant category initiatives and customer-focused offerings.
• Identify opportunities across app discovery, merchandising, conversion funnels, and customer journeys.
• Partner with product and growth teams to improve category visibility, conversion, and repeat engagement.
• Analyse customer behaviour and business data to identify growth levers and prioritise high-impact initiatives.

Festival, Ritual & Consumer Insights

• Partner closely with the puja calendar owner to understand upcoming festivals, regional rituals, and high-intent purchase occasions.
• Translate festival calendars and ritual insights into relevant products, bundles, campaigns, and launch plans.
• Develop a deep understanding of South Indian devotional practices and differences in customer preferences across regions.
• Use customer feedback, market research, and sales trends to continuously improve the category proposition.

Cross-functional Execution

• Collaborate with marketing and creative teams to develop compelling campaigns, product communication, and festival-led initiatives.
• Work with product, operations, and other relevant teams to ensure smooth execution of category launches and business initiatives.
• Drive alignment across stakeholders and ensure timely execution of priorities.
• Take ownershipof outcomes while operating with limited hand-holding in a fast-paced environment.

What We’re Looking For

• Category management experience: Experience managing a category or business with clear ownership of commercial outcomes, revenue, or P&L.
• Strong commercial acumen: Ability to make sound decisions on pricing, assortment, margins, promotions, and business growth.
• Entrepreneurial mindset: Comfortable building from the ground up, navigating ambiguity, and taking end-to-end ownership.
• Analytical thinking: Ability to interpret business metrics, identify opportunities, and convert insights into actionable growth plans.
• Customer-centricity: Strong understanding of consumer behaviour and the ability to build offerings around customer needs.
• Execution excellence: Ability to work cross-functionally, manage multiple priorities, and deliver measurable business outcomes.
• Learning agility: Curiosity to understand South Indian rituals, regional nuances, and devotional customer needs, even without prior domain expertise.

Preferred Experience

• Experience in quick commerce, e-commerce, D2C, online marketplaces, or other consumer internet businesses.
• Experience managing a category or business with revenue and profitability targets.
• Exposure to assortment planning, pricing experiments, promotions, and conversion optimization.
• Familiarity with South Indian markets, regional consumer behaviour, or devotional categories is an advantage, but not mandatory.

Why Join Us?

• Own and build a business with direct accountability for P&L and growth.
• Work at the intersection of consumer internet, commerce, and India’s rich devotional ecosystem.
• Build differentiated offerings for a large and diverse customer base.
• Work closely with cross-functional teams and influence business strategy.
• Take on an entrepreneurial role with the opportunity to create meaningful, measurable impact.