Vice President - Category

The Souled Store Pvt. Ltd.; Mumbai; On-site; INR 9,000,000 - 13,000,000; Full time

Job summary

The Souled Store Pvt. Ltd. is expanding its leadership team in Mumbai to recruit a Vice President - Category who will drive growth across online and offline channels for a rapidly scaling consumer brand.

The role demands a strategic, data-driven leader with a strong background in D2C, fashion, and consumer products, capable of delivering profitable expansion and superior P&L management.

Qualifications

• 12+ years of experience in business leadership roles.
• Strong background in D2C, e-commerce, fashion, or consumer brands.
• Experience in companies like Myntra, Flipkart, Amazon, or high-growth consumer startups preferred.
• Proven experience managing large P&Ls and scaling consumer businesses.
• Strong analytical mindset and ability to drive decisions using data.

Responsibilities

• Own the business P&L and revenue growth across channels; define and execute the brand’s long-term growth strategy.
• Identify new opportunities for category expansion, partnerships, and market penetration; build scalable models for online and offline channels.
• Lead category strategy across apparel and adjacent lifestyle categories, including product assortment, pricing, inventory planning, and margin management.
• Collaborate with design, sourcing, and supply chain teams to ensure strong product-market fit.
• Monitor key metrics such as GMV, contribution margin, inventory turns, CAC, and LTV; use data to guide pricing, promotion, and category decisions.
• Lead and mentor teams across category management, merchandising, and business operations.
• Work closely with founders and leadership to align business priorities with organizational goals, and drive collaboration across product, supply chain, marketing, and retail teams.

Skills

Business leadership

D2C / e-commerce

Category management

Data-driven decisions

Strategic planning

Job description

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India's largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others. We create products inspired by pop culture - superheroes, movies, TV shows, cartoons- while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men's and women's apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks. While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 90+ stores across India, with further pan-India expansion underway. The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level - not just by titles. Over the years, we've built a team of like-minded individuals who work smart, take accountability, and grow with the business. If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we'd love to have you join us.

Work Overview:

The Vice President - Category will be responsible for driving overall business growth, revenue strategy, and category expansion across online and offline channels. The role will work closely with the founders and leadership team to scale the brand, build strong category businesses, and drive profitable growth across marketplaces, D2C platforms, and retail stores. This role requires a strong blend of strategic thinking, commercial acumen, and execution capability, particularly within consumer brands, e-commerce, or D2C businesses.

Key Responsibilities

• Own the business P&L andrevenue growth across channels, and define and execute the brand’s long-term growth strategy.
• Identify new opportunities for category expansion, partnerships, and market penetration, and build scalable business models for both online and offline channels.
• Leadcategory strategy across apparel and adjacent lifestyle categories, including product assortment, pricing, inventory planning, and margin management.
• Collaborate with design, sourcing, and supply chain teams to ensure strong product market fit.
• Monitorkeymetrics such as GMV, contribution margin, inventory turns, CAC, and LTV, and use data to guide pricing, promotion, and category decisions.
• Leadandmentorteamsacross category management, merchandising, and business operations.
• Workclosely with founders and leadership to align business priorities with organizational goals, and drive collaboration across product, supply chain, marketing, and retail teams.

What we're looking for

• 12+years of experience in business leadership roles.
• Strongback ground in D2C, e-commerce, fashion, or consumer brands.
• Experience in companies like Myntra, Flipkart, Amazon, or high-growth consumer startups preferred.
• Proven experience managing large P&Ls and scaling consumer businesses.
• Strong analytical mindset and ability to drive decisions using data