Senior Campaign Executive - Customer Data (Sector 62)

Oxford University Press Pakistan; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Oxford University Press is seeking a Senior Campaign Executive Customer Data to join its Academic Marketing Operations team in Noida. You will own customer data, segmentation, and targeting to improve marketing effectiveness across campaigns.

You will collaborate with Campaign Managers, the Data & Analytics team, and stakeholders to drive best practices, maintain GDPR-compliant data transfers, and support ongoing campaign transformation in a global publishing environment.

Qualifications

• Graduate with 13 years of experience in Marketing.
• Experience with customer data and campaign segmentation.
• Strong verbal and written communication.
• Excellent time management, prioritisation, and organisational skills.
• Proficient in Microsoft Office applications.

Responsibilities

• Leading customer data activities for the Campaigns team.
• Acting as the primary point of contact for customer data and audience criteria within the Campaigns team.
• Escalating data requirements and issues to the Data & Analytics team where required.
• Driving best practice documentation and training
• Creating and maintaining segmentation documentation and onboarding plans for new team members.
• Developing training materials and user guides, including guidance on personalisation.
• Conducting quarterly data segmentation refresher sessions for the Campaigns team.
• Managing audience targeting
• Creating predefined audience filters for recurring business-as-usual campaigns.
• Identifying and referring additional development requirements to the Data & Analytics team.
• Supporting customer data for automated campaigns
• Assisting the Data & Analytics team with maintaining and optimising established automation campaigns where required.
• Leading campaign-related data transfer activities
• Acting as the Campaigns team lead for data transfer processes in line with GDPR protocols, including work associated with The Big Marker.
• Liaising with the Data & Analytics team as necessary.
• Providing training and guidance to Campaigns team members on data transfer processes and compliance requirements.
• Supporting continuous improvement and campaign transformation
• Collaborating with stakeholders to develop and implement current approaches to data usage and audience segmentation.
• Supporting broader marketing transformation initiatives by improving campaign targeting and effectiveness.

Skills

Customer data

Campaign segmentation

Stakeholder management

GDPR compliance

Data-driven decision making

MS Office (Excel, Word, Project)

Education

Graduate with 13 years of experience in Marketing

Tools

OCM

Mastervision

Job description

Location

Noida Sector 62, UP, IN, 201309

Salary

Nil

Division

Academic

Department

Academic India Marketing (IBHO)

Job Title

Senior Campaign Executive Customer Data

Department: Academic Marketing Operations

Location: Sector - 62 , Noida, India

About the Role

Oxford University Press (OUP) is looking for a Senior Campaign Executive Customer Data to join its Academic Marketing Operations team. This is an exciting opportunity for a marketing professional with experience in customer data, audience segmentation, and campaign targeting to take ownership of a specialist area that is critical to campaign success.

In this role, you will act as the customer data expert within the Campaigns team, helping to transform marketing performance through effective targeting and segmentation. You will work closely with Campaign Managers, the Data & Analytics team, and other stakeholders to drive best practices, improve audience strategies, and support the ongoing evolution of OUPs marketing campaigns. The position offers the opportunity to develop expertise in marketing technologies, data-driven decision-making, stakeholder management, and campaign optimisation in a global publishing environment.

Opportunity

As the Senior Campaign Executive Customer Data, you will lead customer data, segmentation, and targeting activities for the Campaigns team while supporting continuous improvement in marketing effectiveness and campaign transformation.

Key Responsibilities

• Leading customer data activities for the Campaigns team
• Acting as the primary point of contact for customer data and audience criteria within the Campaigns team.
• Escalating data requirements and issues to the Data & Analytics team where required.
• Driving best practice documentation and training
• Creating and maintaining segmentation documentation and onboarding plans for new team members.
• Developing training materials and user guides, including guidance on personalisation.
• Conducting quarterly data segmentation refresher sessions for the Campaigns team.
• Managing audience targeting
• Creating predefined audience filters for recurring business-as-usual campaigns.
• Identifying and referring additional development requirements to the Data & Analytics team.
• Supporting customer data for automated campaigns
• Assisting the Data & Analytics team with maintaining and optimising established automation campaigns where required.
• Leading campaign-related data transfer activities
• Acting as the Campaigns team lead for data transfer processes in line with GDPR protocols, including work associated with The Big Marker.
• Liaising with the Data & Analytics team as necessary.
• Providing training and guidance to Campaigns team members on data transfer processes and compliance requirements.
• Supporting continuous improvement and campaign transformation
• Collaborating with stakeholders to develop and implement current approaches to data usage and audience segmentation.
• Supporting broader marketing transformation initiatives by improving campaign targeting and effectiveness.

Success in this role

• Demonstrating strong knowledge of key systems used for data and segmentation activities, including OCM and Mastervision.
• Consistently meeting service level agreements (SLAs) for data and segmentation tasks within the campaign management process.
• Successfully coaching and developing team members to maintain current knowledge of OCM, Mastervision, GDPR requirements, and data transfer protocols.
• Building strong stakeholder relationships and supporting improvements in campaign targeting in alignment with best practices established by the Data & Analytics team and MSSO.

About You

• Essential Criteria
• Graduate with 13 years of experience in Marketing (Direct, Web, or Online Marketing).
• Previous experience working with customer data and campaign segmentation.
• Strong verbal and written communication skills.
• Excellent time management, prioritisation, and organisational skills.
• Good understanding of Microsoft Office applications, including Excel, Word, and Project.
• Ability to multitask and perform effectively in a fast-paced environment.
• High level of integrity, dependability, urgency, and results orientation.
• Robust stakeholder management skills and the ability to support larger projects.
• Desirable Criteria
• Knowledge of publishing.
• Knowledge of online marketing.