Digital Campaign Executive

Oxford University Press; Dadri; On-site; INR 450,000 - 650,000; Full time

Job summary

Oxford University Press is seeking a Digital Campaign Executive to join the Academic Marketing (Higher Education) team. You will drive demand generation campaigns, primarily through email, using marketing automation and CRM tools to engage educators and academic contacts.

You will build, proofread, schedule and deploy emails, segment audiences, monitor KPIs, and support lead generation while collaborating with cross‑functional teams to improve campaign performance.

Qualifications

• 1-2 years of professional experience in digital marketing or campaign execution.
• Experience building and deploying email marketing campaigns.
• Strong written and verbal communication skills.
• Excellent time management and organizational abilities.
• Proficiency in Microsoft Office applications, including Excel and Word.
• Collaborative approach with cross-functional teams.

Responsibilities

• Deploy digital marketing campaigns, mainly via email marketing channels.
• Build, proofread, schedule, and deploy email campaigns using marketing automation and CRM.
• Ensure campaign assets meet quality standards and timelines.
• Collaborate with campaign owners to optimize performance.
• Research and segment target audiences (lecturers and academic contacts).
• Support generation of MQLs and demand generation.
• Monitor campaign performance against KPIs and engagement metrics.
• Maintain accurate campaign records and provide support across multiple projects.

Skills

Digital marketing

Campaign execution

Communication

Time management

Attention to detail

Project management

Collaboration

Tools

Microsoft Excel

Microsoft Word

Marketing Automation

CRM platforms

HTML basics

Adobe Photoshop

Job description

Job Description:

Job Title

• Title: Digital Campaign Executive
• Department: Academic Marketing (Higher Education)
• Location: Sector - 62 , Noida , India

About the Role

Introduction

Are you passionate about digital marketing and looking to make a meaningful impact in education? Join Oxford University Press (OUP), a world-renowned organization dedicated to advancing learning, research, and education globally. This is an exciting opportunity to be part of a collaborative marketing team where your work directly contributes to connecting educators with high-quality academic resources.

As a Digital Campaign Executive, you will play a key role in delivering demand generation campaigns that support the growth of OUPs Higher Education business. Working with modern marketing automation and CRM tools, you will gain hands‑on experience in campaign execution, audience targeting, lead generation, and marketing performance optimization. If youre looking to grow your digital marketing career in a purpose-driven organization that values innovation, collaboration, and continuous learning, this role offers an excellent next step.

Opportunity

As a Digital Campaign Executive, you will:

• Work closely with marketing colleagues to deploy digital marketing campaigns, primarily through email marketing channels, to support campaign goals and business objectives.
• Build, proofread, quality‑check, schedule, and deploy email marketing campaigns using marketing automation and CRM platforms.
• Ensure all campaign assets meet quality standards, best practices, and agreed timelines.
• Collaborate with campaign owners to optimize campaign performance and identify opportunities for improvement.
• Research and segment target audiences to ensure campaigns reach the most relevant lecturers and academic contacts.
• Support the generation of Marketing Qualified Leads (MQLs) and contribute to the demand generation pipeline.
• Monitor campaign performance against benchmarks, KPIs, and engagement metrics.
• Maintain accurate campaign records and provide execution support across multiple concurrent projects.

Impact

In this role, you will be instrumental in helping OUP engage effectively with educators and institutions across the Higher Education sector. Your campaign execution expertise will directly contribute to lead generation, audience engagement, and business growth. By delivering high‑quality digital campaigns, you will help ensure that OUPs educational products and services reach the people who can benefit most from them.

About You

Essential Criteria

• 1-2 years of professional experience in digital marketing, campaign execution, or a related field.
• Experience building and deploying email marketing campaigns.
• Strong written and verbal communication skills.
• Excellent time management, prioritization, and organizational abilities.
• Strong attention to detail and commitment to quality.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Proficiency in Microsoft Office applications, including Excel and Word.
• A collaborative approach and willingness to work closely with cross‑functional teams.

Desirable Criteria

• Knowledge of publishing, education, or digital marketing industries.
• Experience with marketing automation, email service providers (ESP), or CRM platforms.
• Basic HTML skills.
• Experience using Adobe Photoshop or similar design tools.
• Understanding of email marketing best practices and campaign performance metrics.

Queries

Please contact [e-mail] with any queries relating to this role.

Diversity and Inclusion

We are committed to supporting diversity in our workforce and creating an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets we serve and encourage applications from all backgrounds.

Salary

Dependent on skills and experience.