Senior Brand Manager

The House of Abhinandan Lodha; Hyderabad; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

The House of Abhinandan Lodha is seeking a high-potential marketing leader with a strong bias for innovation, product development, and brand building. The role focuses on creating compelling brand positioning, driving differentiated campaigns across ATL & BTL, and working with creative agencies, sales, and digital teams to deliver strong business outcomes.

You will lead New Product Development for large-scale real estate projects, ensuring high-quality execution with speed and efficiency, while

Qualifications

• Full-time MBA from Tier 1 / Top B-Schools.
• 26 years of post-MBA experience.
• Background in marketing, brand management, product marketing, or real estate marketing preferred.

Responsibilities

• Create compelling brand positioning and drive differentiated campaigns across ATL & BTL channels.
• Lead New Product Development (NPD) for large-scale real estate projects; ensure high-quality execution with speed.
• Collaborate with creative agencies, sales, and digital teams to deliver strong business outcomes.
• Guide pre-sales and in-house digital teams for effective on-ground and online execution.
• Coordinate with sales teams to align marketing strategies with channel performance and market conditions.
• Provide timely insights on competitor pricing, sales velocity, and market trends.
• Manage multiple stakeholders with clarity and accountability.

Skills

Brand strategy

Brand building

New Product Development

NPD

Consumer insights

Brand communication

Campaign development

Go-to-market

Stakeholder management

Agency management

Decision-making

Adaptability

Relationship management

Education

MBA from Tier 1 / Top B-Schools

Job description

Role & responsibilities

We are looking for high-potential marketing professionals with a strong bias for innovation, product development, and brand building. The role involves creating compelling brand positioning, driving differentiated marketing campaigns across ATL & BTL channels, and working closely with creative agencies, sales, and digital teams to deliver strong business outcomes.

The incumbent will play a critical role in New Product Development (NPD) for large-scale real estate projects with turnovers running into hundreds of crores, while ensuring high-quality execution with speed and efficiency.

Eligibility / Requirements

• Full-time MBA from Tier 1 / Top B-Schools
• 26 years of post-MBA experience
• Background in marketing, brand management, product marketing, or real estate marketing preferred

Business & Financial Performance

• Deliver targeted NPV at market and project levels (absolute value and percentage)
• Drive gross contribution in line with the business plan
• Support robust and dynamic pricing strategies through continuous market intelligence

Product & Portfolio Management

• Create and manage an effective product portfolio aligned to current and future business opportunities
• Lead and support New Product Development (NPD) initiatives from concept to launch

Brand & Marketing Strategy

• Build and manage world-class real estate brands
• Develop strong brand positioning that resonates with consumers and enables price premium
• Conceptualize and execute ATL, BTL, PR, and digital campaigns in collaboration with creative agencies
• Guide pre-sales and in-house digital teams for effective on-ground and online execution

Sales Enablement & Market Intelligence

• Work closely with sales teams to channel and implement marketing strategies
• Provide timely insights on competitor pricing, sales velocity, and market trends
• Ensure faster response times to competitive actions

Stakeholder Management

• Coordinate with internal teams (sales, digital, pre-sales) and external partners (agencies, vendors)
• Manage multiple stakeholders with accountability, confidence, and clarity

KRAs / Success Measures

• Targeted Gross Contribution (value and %)
• Speed of Sales: Units sold per month vs targets
• Brand Valuation and ability to command a price premium
• Improvement in brand perception metrics (via third-party surveys)
• Adherence to brand budgets with optimized spend
• Turnaround time on competitor intelligence and pricing response

Competencies & Skills

• Brand Strategy & Brand Building
• New Product Development (NPD)
• Strong consumer understanding and insight generation
• Brand communication & campaign development
• Go-to-market strategy execution
• Excellent stakeholder and agency management
• Quick decision-making and problem-solving ability
• High adaptability in fast-changing environments
• Strong client and relationship management skills