Senior Brand Manager

THE HOUSE OF ABHINANDAN LODHA (HOABL); Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

THE HOUSE OF ABHINANDAN LODHA (HOABL) seeks a senior marketing professional to lead brand strategy and product positioning in real estate. You will drive multi-channel branding, pricing insights, and cross-functional collaboration to maximize brand value and sales performance.

You will develop portfolios, manage stakeholder expectations, and use advertising, PR, and BTL activities to achieve footfalls and revenue targets in a dynamic market.

Qualifications

• Experience in building and executing brand strategies for real estate.
• Proven ability to launch new products and position them effectively.
• Strong consumer insights and market intelligence for pricing.
• Ability to manage multiple stakeholders and client relationships.
• Proactive and adaptable to changing market conditions.
• Effective brand communication through multiple channels.
• Go-to-market planning and execution.
• Analytical mindset with result orientation.

Responsibilities

• Delivering target NPV annually at market level and project-wise.
• Create an effective product portfolio by understanding opportunities.
• Create and manage world-class real estate brands using advertising and marketing tools.
• Brand: use channels (advertising, PR, BTL) to raise awareness and drive footfalls.
• Provide market intelligence for pricing strategy for each product.
• Develop multi-pronged brand-building approach from concept to handover.
• Brand as differentiator; contribute to brand, category and company levels.
• Team comprises professionals from top business schools; collaborate across functions.

Skills

Brand strategy

Go-to-market

Brand communication

New product development

Stakeholder management

Client relationship management

Adaptability

Market research

Job description

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)


• To create an effective product portfolio for the business by understanding the present and future business opportunities


• To create and manage world-class real estate brands using advertising and other marketing tools


• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity


• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan


• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project


• Maximize brand valuation and maximize the capability to charge a price premium


• Brand:
  o % change in public perception of target brand attributes as measured by a third-party survey
  o % increase in actual brand spend over target budget


• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using brand as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy


• New product development


• Effective consumer understating


• Brand communication development


• Go-to-market strategy


• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence


• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time


• Adaptable to different / rapidly changing circumstances


• Ability to manage client conversation & manage relationships