Senior Brand Manager

THE HOUSE OF ABHINANDAN LODHA (HOABL); Mumbai Suburban; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

THE HOUSE OF ABHINANDAN LODHA (HOABL) seeks a branding and marketing leader to craft a differentiated real estate brand. You will develop portfolios, drive multi-channel campaigns, and shape pricing strategies while coordinating with stakeholders across the organization.

You will lead branding initiatives from product concept through market handover, delivering value through differentiated positioning and thoughtful customer interactions in a dynamic market.

Qualifications

• Experience in branding for real estate or branding-focused marketing is preferred.
• Experience with multi-channel marketing and understanding pricing strategy is beneficial.

Responsibilities

• Delivering target NPV annually at market level and project-wise.
• Create an effective product portfolio by understanding current and future opportunities.
• Create and manage world-class real estate brands using advertising and other marketing tools.
• Use multiple communication channels to build brand awareness and drive quality footfalls.
• Provide market intelligence inputs for robust pricing strategies for each product.
• Develop and implement a multi-pronged brand-building approach from product concept to handover.
• Strengthen brand valuation and the ability to command price premiums.
• Manage multiple stakeholders and align them with confidence and responsibility.

Skills

Brand strategy

New product development

Brand communication

Go-to-market strategy

Stakeholder management

Decision making

Adaptability

Client relationship management

Job description

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)


• To create an effective product portfolio for the business by understanding the present and future business opportunities


• To create and manage world-class real estate brands using advertising and other marketing tools


• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity


• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan


• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project


• Maximize brand valuation and maximize the capability to charge a price premium


• Brand:
  o % change in public perception of target brand attributes as measured by a third-party survey
  o % increase in actual brand spend over target budget


• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using brand as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy


• New product development


• Effective consumer understating


• Brand communication development


• Go-to-market strategy


• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence


• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time


• Adaptable to different / rapidly changing circumstances


• Ability to manage client conversation & manage relationships