Senior Brand Manager

THE HOUSE OF ABHINANDAN LODHA (HOABL); Ghaziabad District; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

THE HOUSE OF ABHINANDAN LODHA (HOABL) in India is seeking a marketing lead to shape the brand and portfolio for premium real estate projects. You will develop differentiated product positioning and drive communications across advertising, PR, and other channels.

You will work with cross-functional teams and external partners to ensure fast market insights, pricing strategies, and strong brand equity, delivering targeted footfalls and revenue impact.

Qualifications

• Experience in branding and marketing for real estate projects.
• Proven ability to develop and implement multi-channel marketing campaigns.
• Strong stakeholder management and collaboration across functions.
• Ability to craft pricing strategies based on market insights.

Responsibilities

• Delivering target NPV annually at market level and project-wise.
• To create an effective product portfolio for the business by understanding opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: use channels (advertising, PR, BTL, etc.) to raise target brand awareness and drive footfall
• To provide market intelligence inputs for robust pricing strategy for each product

Skills

Brand strategy

New product development

Marketing communications

Stakeholder management

Pricing strategy

Brand analytics

Job description

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)


• To create an effective product portfolio for the business by understanding the present and future business opportunities


• To create and manage world-class real estate brands using advertising and other marketing tools


• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity


• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan


• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project


• Maximize brand valuation and maximize the capability to charge a price premium


• Brand:
  o % change in public perception of target brand attributes as measured by a third-party survey
  o % increase in actual brand spend over target budget


• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using brand as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy


• New product development


• Effective consumer understating


• Brand communication development


• Go-to-market strategy


• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence


• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time


• Adaptable to different / rapidly changing circumstances


• Ability to manage client conversation & manage relationships