Senior Brand Manager

Opella; Mumbai City; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Opella is seeking a Senior Brand Manager to lead the Allegra brand strategy for India with full responsibility for the Integrated Brand Plan and marketing calendar. You will oversee A&P investments and collaborate across internal teams to commercialize NPDs and scale up products.

The role requires 5+ years in marketing, with exposure to HCP marketing, and a background in healthcare or FMCG. Based in Mumbai, travel across the country is expected.

Qualifications

• Total experience: 5+ years in marketing with exposure to HCP marketing.
• Consumer marketing experience preferred.
• Prefer healthcare or FMCG background.
• Knowledge of the domestic pharmaceutical industry.
• Field experience up to a year would be preferable.

Responsibilities

• Own market share, sales growth and profitability for India portfolio.
• Develop a Marketing calendar to drive brand priorities.
• Manage the A&P budget to ensure ROI and optimal spend across interventions.
• Design integrated campaigns for consumers and HCPs across media and channels.
• Monitor competition and adjust strategy; travel across geographies as needed.
• Conduct consumer research to generate insights for campaigns and product ideas.
• Coordinate with sales, Regulatory, Medical and other stakeholders for timely execution and NPD.
• Deliver communication across mass media, digital, and in-clinic channels.

Skills

Marketing experience

HCP marketing

Consumer marketing

Analytical ability

Financial literacy

Education

Graduate in Science/Pharmacy

Post Graduate in Marketing (Preferred)

Tools

MS Office

Data Warehousing

Database software

Job description

Job Title: Senior Brand Manager

Location: Mumbai

About Job:

Mission statement

To craft and drive Allegra Brand strategy for India with complete responsibility of creating the Integrated Brand Plan, delivering on Marketing Calendar and managing the A&P investments.

To build Allegra Innovation pipeline, work with relevant stakeholders to commercialize NPDs, launch and successfully scale up the NPDs

To create and drive the allergy therapy building initiatives among doctors and consumers.

Main Responsibilities

• To be responsible for the market share, Sales growth and profitability for the portfolio in India
• Develop a Marketing calendar to drive the strategic priorities of the Brand.
• Manage the A&P budget for the Brand to ensure strong ROI and optimal spend across key marketing interventions.
• Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums - In clinic, Ex clinic, Digital, Mobile, Print, Radio etc. and flawlessly execute them.
• Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL/BTL/TTL activities and course correct strategy if required by periodic travel to different geographies
• Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes
• Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.) to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects
• Conduct consumer immersions and understand the key insights pertaining to allergy.
• Leverage the insights into an actionable communication strategy.
• Deliver the communication on the right channels across mass media, digital, in-clinic

Allegra NPD Pipeline

• Work with relevant stakeholders to develop the products for commercialization as per global brand architecture
• Develop, execute, and monitor business plan for the new products development.

Knowledge, Skills & Competencies / Language

Relevant Work Experience

Minimum years of experience

A total experience of 5+ years in Marketing Function with significant exposure to HCP marketing. Consumer marketing experience would be preferable.

Preferred industry experience

• Healthcare
• FMCH / FMCG.

Functional Knowledge Required

• Product / Domain Knowledge
• Knowledge of the latest trends in Marketing
• Understanding of the domestic Pharmaceutical Industry.
• Field experience of up to a year would be preferable.

Skills Required

• Basic Financial Management Knowledge
• Analytical ability including computer application knowledge.
• (MS Office, Data Warehousing, Database software)

Desired Competencies

• Act for Change
• Think strategically
• Strive for Results
• Commit to Customers
• Swift logical Decision making
• Co-operate Transversally
• Develop People

Qualifications

• Graduate in Science/Pharmacy
• Post Graduate Degree in Management, with a specialization in Marketing from a top management institute (Preferred)

Requirements of the job

This position requires:

• Proven track record of managing all aspects of a successful product throughout its lifecycle
• Proven ability to develop product and marketing strategies and effectively communicate recommendations.
• Skilled at working effectively with cross functional teams in a matrix organization
• Excellent written and verbal communication skills
• Adept at Microsoft – PPT, Excel, word
• The position is based in the Corporate Office, Mumbai and requires traveling across the country.
• This position will suit an individual who is able to operate with discretion and confidentiality about sensitive data.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

• All In Together: We keep each other honest and have each other’s backs.
• Courageous: We break boundaries and take thoughtful risks with creativity.
• Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
• Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.