Senior Brand Manager

Opella.; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Opella seeks a Senior Brand Manager to craft and drive Allegra brand strategy for India with full responsibility for the Integrated Brand Plan, marketing calendar, and A&P investments. The role involves building an innovation pipeline, coordinating with stakeholders to commercialize NPDs and scale them across markets.

The candidate will lead consumer and HCP campaigns across channels, monitor competition, and translate insights into actionable communications.

Qualifications

• Graduate in Science or Pharmacy with relevant marketing exposure.
• Postgraduate degree in management with a marketing specialization preferred.
• Experience in healthcare or FMCG marketing is desirable.

Responsibilities

• Own brand strategy and integrated marketing plan for Allegra in India.
• Develop and manage the marketing calendar and A&P investments.
• Create campaigns across in-clinic, digital, mobile, print and media.
• Collaborate with sales, regulatory and other stakeholders for execution.
• Drive NPD commercialization and track ROI on marketing interventions.

Skills

Financial management

Analytical ability

MS Office

Data warehousing

Database software

Education

Graduate in Science/Pharmacy

MBA/PGDM Marketing specialization

Tools

MS Office

PowerPoint

Excel

Job description

Job Title: Senior Brand ManagerLocation: MumbaiAbout Job:Mission statementTo craft and drive Allegra Brand strategy for India with complete responsibility of creating the Integrated Brand Plan, delivering on Marketing Calendar and managing the A&P investments.To build Allegra Innovation pipeline, work with relevant stakeholders to commercialize NPDs, launch and successfully scale up the NPDsTo create and drive the allergy therapy building initiatives among doctors and consumers.Main Responsibilities§To be responsible for the market share, Sales growth and profitability for the portfolio in India§Develop a Marketing calendar to drive the strategic priorities of the Brand.§Manage the A&P budget for the Brand to ensure strong ROI and optimal spend across key marketing interventions.§Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums - In clinic, Ex clinic, Digital, Mobile, Print, Radio etc. and flawlessly execute them.§Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL/BTL/TTL activities and course correct strategy if required by periodic travel to different geographies§Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes§Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.) to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects§Conduct consumer immersions and understand the key insights pertaining to allergy.§Leverage the insights into an actionable communication strategy.§Deliver the communication on the right channels across mass media, digital, in-clinicAllegra NPD Pipeline§Work with relevant stakeholders to develop the products for commercialization as per global brand architecture§Develop, execute, and monitor business plan for the new products development.Knowledge, Skills & Competencies / LanguageRelevant Work ExperienceMinimum years of experienceA total experience of 5+ years in Marketing Function with significant exposure to HCP marketing. Consumer marketing experience would be preferable.Preferred industry experienceHealthcareFMCH / FMCG.Functional Knowledge RequiredProduct / Domain KnowledgeKnowledge of the latest trends in MarketingUnderstanding of the domestic Pharmaceutical Industry.Field experience of up to a year would be preferable.Skills RequiredBasic Financial Management KnowledgeAnalytical ability including computer application knowledge.(MS Office, Data Warehousing, Database software)Desired CompetenciesAct for ChangeThink strategicallyStrive for ResultsCommit to CustomersSwift logical Decision makingCo-operate TransversallyDevelop People QualificationsGraduate in Science/PharmacyPost Graduate Degree in Management, with a specialization in Marketing from a top management institute (Preferred) Requirements of the jobThis position requires:Proven track record of managing all aspects of a successful product throughout its lifecycleProven ability to develop product and marketing strategies and effectively communicate recommendations.Skilled at working effectively with cross functional teams in a matrix organizationExcellent written and verbal communication skillsAdept at Microsoft – PPT, Excel, wordThe position is based in the Corporate Office, Mumbai and requires traveling across the country.This position will suit an individual who is able to operate with discretion and confidentiality about sensitive data.Why us?At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.We Are Challengers.We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:All In Together: We keep each other honest and have each other's backs.Courageous: We break boundaries and take thoughtful risks with creativity.Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.Join us on our mission. Health. In your hands.