Senior Branch Manager

Ujjivan Small Finance Bank; Faridabad District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Ujjivan Small Finance Bank seeks a Branch Manager to drive liabilities targets, deliver exceptional customer service, and maintain compliant operations at the assigned branch. You will oversee cash management, and lead a team of 10–15 staff while coordinating with product and marketing teams to execute local campaigns.

The candidate should have 8–12 years of core banking sales experience, with 2–3 years in a Branch Manager role.

Qualifications

• Sales & marketing skills across multiple products.
• Should have managed a deposit book of 75 to 300 Cr.
• Knowledge of liabilities products & unsecured loans.
• Knowledge of basic accounting and finance administration.
• Analytical skills and process/compliance orientation.

Responsibilities

• Implement branch marketing and communication strategies to strengthen the Ujjivan brand.
• Drive the branch liabilities targets and ensure achievement.
• Manage customer service, sales environment and compliant operations.
• Retain existing customers, grow the customer base and cross‑sell products.
• Oversee branch operations, cash handling and service quality; coordinate with product/marketing teams.
• Monitor daily performance and manage a team of 10–15 staff.
• Coordinate leadership reporting and cross‑branch collaboration.
• Cascade targets and track through periodic reviews.
• Ensure compliance with KYC/AML and regulatory requirements.

Skills

Sales & marketing

Deposit book management

Liabilities products

Basic accounting

Analytical skills

Process & Compliance

Team management

Education

Bachelor's in Commerce/Business/Economics; PGDM/MBA preferred

Job description

ROLEPURPOSE & OBJECTIVE

• This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations / compliance requirements; Focus on retaining existing customers, increasing the customer base and cross‑selling Ujjivan s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
• This role monitors daily performance of branch staff and manages a team of 10 to 15 employees.
• This role manages leadership reporting of BOO/BOSM & BSM.
• Incertain cases will have dotted line reporting of few Silver & Gold Branch Heads reporting to them
• This role is assigned higher targets for their respective branches and is applicable only to Platinum & Titanium Branches.

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Entire liability target for the branch
• CASA Book as per the branch
• TASC Book as per the branch
• BB-FIG Book as per the branch
• Segmentwise book (NR, Senior Citizen, HNI etc) as per the branch

• Number target for all the respective products.
• CA
• SA
• TASC
• SnrCitizen
• HNI
• NR

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
• This role is responsible for driving the entire business targets for liabilities assigned to the branch.
• Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
• Focus on retaining existing customers, increasing the customer base and cross‑selling Ujjivan s products and services
• Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
• Monitor daily performance of branch staff.
• To manage a team of 10 to 15 employees.
• To manage leadership reporting of BOO/BOSM & BSM
• Incertain cases, they will have a dotted line reporting of few Silver & Gold Branch Heads reporting to them
• Will be assigned higher targets for their respective branches.
• Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
• Ensure all deferrals taken are cleared within the specific period.
• Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met

Customers

• Ensure customers are educated about all products/services offered by Ujjivan
• Ensure courteous customer service is offered to customers by the branch staff
• Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
• Lead customer connect initiatives in the branch vicinity

InternalProcess

• Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
• Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,

ensure compliance with Know Your Customer (KYC), Anti- Money Laundering(AML), audit and other regulations & applicable laws in the branch

• Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
• Oversee accurate cash management and tallying of accounts in the system through the Cashier
• Accountable for branch safety including security of cash/vault etc.

Learning & Performance

• Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
• Ensure adherence to training man-days/ mandatory training programs for self and reportees
• Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
• Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branchoperations team
• Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
• Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred

Experience

• Should have overall experience of 8-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking.
• Should have worked as a Branch Manager for at least 2-3 years.

Certifications

Functional Skills

• Sales & marketing skills across multiple products.
• Should have managed a deposit book of 75 to 300 Cr.
• Knowledge on liabilities products & unsecured loans products
• Knowledge of basic accounting and finance administration
• Analytical skills
• Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans

Behavioral Skills

• Managing Customer Relations and excellent service orientation and relationship management skills
• Communication Skills - fluent in the local language & English
• Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
• Achievement/Performance oriented
• Product knowledge
• Training Skills
• Willingness to travel & relocation as per business requirements and career opportunities

Competencies

Planning and Organizing

Customer Focus

Managing Relationships

Driving Execution

Collaborating

Coaching

Business Acumen

Influencing

KEY INTERACTIONS

INTERNAL

EXTERNAL

Regional Product & Marketing team

State HR

Cluster Operations excellence Manager

Regional Service Quality

Regional Admin & Infra

SPOC- ATM

Regional Audit Manager

Cash management agencies

BCAgents

Civil/Electrical infra vendors

ATM vendors

SLBC

Other banks in vicinity

Community forums

Location -

Nagar,New Delhi,Faridabad,Meerut,Jaipur,Kishangarh,Haridwar,Dehradun,Jodhpur,Saharanpur,Chandigarh,Agra,Hisar,Jind,Bathinda,Aligarh,Ludhiana,Firozpur,Jalandhar,Amritsar,Indore,Kaithal,Kurukshetra,Barnala,Moradabad,Gwalior,Sangamner,Raipura,Bilaspur,Sohna,Gurugram,Kidwai,Kanpur,Varanasi,Prayagraj,Chowk,Lucknow,Bhopal,Dwarka,Udaipur,Gorakhpur,Noida,Mohali,Sirsa,Dabwali,Indira