Branch Manager

Ujjivan Small Finance Bank

Botad District

On-site

INR 1,500,000 - 2,500,000

Full time

6 days ago

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Job summary

Ujjivan Small Finance Bank is seeking a Branch Manager to drive liabilities targets at a high-visibility branch. You will lead a team of 5–7 staff, oversee cash management, ensure compliance, and collaborate with product and marketing teams to execute branch campaigns.

You will focus on retaining customers, expanding the customer base, and cross-selling banking products while maintaining exceptional service standards in a regulated environment.

Qualifications

Graduate in Commerce/Business/Economics or related subjects; MBA preferred.
7–12 years in core banking sales with knowledge of banking products and regulatory requirements.
Experience as Branch Manager for at least 1–2 years.

Responsibilities

Implement branch marketing and communication strategies to strengthen the Ujjivan brand.
Drive the branch's liabilities targets and manage overall business performance.
Ensure excellent customer service, proactive sales culture and compliant operations.
Retain customers, grow the customer base and cross-sell products and services.
Oversee branch operations, cash management and service quality; coordinate with product/marketing teams for campaigns.
Monitor daily performance of branch staff and manage a team of 5–7.
Cascade targets and track achievement through reviews.
Ensure KYC/AML compliance and regulatory norms at the branch.

Skills

Sales & marketing

Analytical skills

Communication skills

Team management

Customer focus

Product knowledge

Training skills

Willingness to travel

Education

Graduate in Commerce/Business/Economics

PGDM/MBA from Tier 2 or 3 college preferred

Job description

POSITION DESCRIPTION

JOB TITLE : Branch Manager

GRADE : CM

DEPARTMENT : Branch Banking

LOCATION : Branch

SUB-DEPARTMENT : TYPE OF POSITION : Full-time

REPORTS TO : Cluster Head/Regional Head – Branch Banking

REPORTING INTO

Direct Reporting

RM
BDE/AAM/AM

BOO/BOSM

ROLE PURPOSE & OBJECTIVE

This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.

The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.

This role is applicable only to Gold & Silver Branches.

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

Entire liability target for the branch
CASA Book – as per the branch
TASC Book – as per the branch
BB-FIG Book – as per the branch
Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
Number target for all the respective products.
CA
SA
TASC
Snr Citizen
HNI
NR

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
This role is responsible for driving the entire business targets for liabilities assigned to the branch.
Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
Monitor daily performance of branch staff.
To manage a team of 5 to 7 employees.
Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
Ensure all deferrals taken are cleared within the specific period.
Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met.

Customers

Ensure customers are educated about all products/services offered by Ujjivan
Ensure courteous customer service is offered to customers by the branch staff
Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
Lead customer connect initiatives in the branch vicinity

Internal Process

Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,

ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch

Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
Oversee accurate cash management and tallying of accounts in the system through the Cashier
Accountable for branch safety including security of cash/vault etc.

Learning & Performance

Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
Ensure adherence to training man-days/ mandatory training programs for self and reportees
Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team
Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred

Experience

Should have overall experience of 7-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking/micro-finance.
Should have worked as a Branch Manager for at least 1-2 years.

Certifications

Functional Skills

Sales & marketing skills – across multiple products.
Should have managed a deposit book of 25 to 75 Cr.
Knowledge on liabilities products & unsecured loans products
Knowledge of basic accounting and finance administration
Analytical skills
Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans

Behavioral Skills

Managing Customer Relations and excellent service orientation and relationship management skills
Communication Skills - fluent in the local language & English
Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
Achievement/Performance oriented
Product knowledge
Training Skills
Willingness to travel & relocation as per business requirements and career opportunities

Competencies