Job Description
POSITION DESCRIPTION
Job Title: Branch Manager
Grade: CM
Department: Branch Banking
Location: Branch
Type of Position: Full-time
Reports To: Cluster Head / Regional Head Branch Banking
Direct reporting: RM, BDE/AAM/AM
Dotted line reporting: BOO/BOSM
Role Purpose / Objective
- This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan's products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
- The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
- This role is applicable only to Gold Silver Branches.
Size of the Role
FINANCIAL SIZE
NON-FINANCIAL SIZE
- Entire liability target for the branch
- CASA Book as per the branch
- TASC Book as per the branch
- BB-FIG Book as per the branch
- Segmentwise book (NR, Senior Citizen, HNI etc) as per the branch
- Number target for all the respective products.
- CA
- SA
- TASC
- Snr Citizen
- HNI
- NR
Key Duties / Responsibilities of the Role
Business
- Implement branch specific marketing communication strategies to continuously strengthen the Ujjivan brand.
- This role is responsible for driving the entire business targets for liabilities assigned to the branch.
- Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements.
- Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan's products and services.
- Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
- Monitor daily performance of branch staff.
- To manage a team of 5 to 7 employees.
- Cascade targets to the branch staff and ensure achievement is tracked through periodic reviews.
- Ensure all deferrals taken are cleared within the specific period.
- Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met.
Customers
- Ensure customers are educated about all products/services offered by Ujjivan.
- Ensure courteous customer service is offered to customers by the branch staff.
- Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
- Lead customer connect initiatives in the branch vicinity.
Internal Process
- Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels.
- Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence.
- Ensure compliance with Know Your Customer (KYC), Anti-Money Laundering (AML), audit and other regulations applicable laws in the branch.
- Monitor, control and minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality.
Location - Vellore,Bodinayakanur,Sathyamangalam,Erode,Vaikom,Kottarakkara,Rajapalayam,Nagercoil,Haveri,Thiruvananthapuram