Senior Associate- Public Relations (Agra)

Oswaal Books; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Oswaal Books in Agra is seeking a Senior Associate- Public Relations to drive brand visibility across media. The role focuses on press releases, media relations, and celebrity partnerships to support product launches and corporate announcements.

Candidates should have 1–6 years in PR, a strong media network, and hands-on digital PR experience. The position offers full-time work in Agra.

Qualifications

• 1–6 years of PR experience in publishing, media, edtech or education sectors.
• Strong network with journalists, editors, influencers and media professionals.
• Hands-on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to draft press materials and campaign content independently.
• Familiarity with production houses and YouTube/OTT integration formats.

Responsibilities

• Draft, edit, and disseminate press releases and media statements.
• Maintain relationships with journalists, editors, influencers, and media houses.
• Ensure regular media coverage aligned with campaigns and launches.
• Identify brand integration opportunities on digital platforms.
• Collaborate with creators and production teams for brand placements.
• Pitch partnership ideas for entertainment or educational content.
• Write authored articles and speaking points for leadership.
• Manage communications materials to maintain a consistent brand voice.
• Coordinate celebrity engagements and PR campaigns end-to-end.

Skills

Public relations

Media relations

Influencer marketing

Written communication

Drafting press materials

Digital PR

Education

Mass Communication

Journalism

Job description

Senior Associate- Public Relations (Agra)

1-6

Full-Time

INR 800000 - 1200000 (Annual)

Job Title: Public Relations

Location: Agra

Experience Required: 1–6 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Draft, edit, and disseminate press releases, media statements, and authored articles.
• Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
• Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.

Digital Brand Integrations

• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
• Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
• Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
• Pitch brand partnership ideas that can be embedded within entertainment or educational content.
• Write compelling authored articles, speeches, op-eds, and talking points for leadership.
• Manage and edit communication materials to maintain a consistent brand voice.

Celebrity Management

• Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
• Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
• Design and execute proactive PR strategies aligned with business goals.
• Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
• Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.
• Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

• 1–6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands‑on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail-oriented.

Preferred Qualifications:

• Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.